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Why Average Thinking Keeps You Broke (with Michael Bernoff)
JOIN THE BE WEALTHY MASTERMIND
Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.
Michael:
https://michaelbernoff.com
https://www.instagram.com/michael_bernoff/?hl=en
https://www.youtube.com/user/bernoff
Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.
TIMESTAMPS
0:00 Introduction
1:15 Growing Up Middle Class
4:00 School Struggles and Arizona
7:15 Turning Down Under Armour
11:00 Meeting Jim Rohn
14:15 Direct Sales Lessons
17:00 The Two-Year Goliath
20:15 What Wealth Feels Like
24:00 Becoming a Speaker
29:15 Power of Words
32:00 Breaking Limiting Beliefs
39:15 Old Identity Programs
44:00 Money Conversations
48:30 The $3 Auto-Transfer Trick
53:15 Credit Card Optimization
57:45 Parenting and Influence
1:01:00 "Proud of Yourself" Shift
1:05:30 Three Truths Technique
1:13:45 Book Recommendations
BOOKS & RESOURCES MENTIONED
- Average Sucks by Michael Bernoff
- As a Man Thinketh by James Allen
- The Way of the Peaceful Warrior by Dan Millman
- Trance Formations by Richard Bandler
- How to Win Friends and Influence People by Dale Carnegie
- The Art of Exceptional Living by Jim Rohn
- Challenge to Succeed by Jim Rohn
CONNECT WITH MICHAEL BERNOFF
- Book: AverageSucks.com
- Instagram: @michael_bernoff
- Text INFLUENCE to 480-800-8051
GET CONNECTED
Website: www.BeWealthy.com
YouTube: youtube.com/@bewealthybrett
Instagram: instagram.com/bewealthybrett
Facebook: facebook.com/brettbewealthy
X/Twitter: x.com/bewealthybrett
FREE RESOURCES
Free Tools & Downloads: https://www.bewealthybrett.com/resources
Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com
Infinite Banking Education: SaveLikeaBank.com
Self-Directed IRA: MaxOutRetirement.com
Trust & Entity Structure: SetupMyEstate.com
Off-Market Deals & Direct Mail: TheMagicMailers.com
1031 Exchange: Exchange1031Now.com
Bookkeeping & Financial Services: BooksOffMyPlate.com
PPC & Digital Marketing for RE Investors: ScaleMyDeals.com
ABOUT THE SHOW
The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.
Mission: Get Free.
DISCLAIMER
Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.
By Brett Tanner5
5959 ratings
Why Average Thinking Keeps You Broke (with Michael Bernoff)
JOIN THE BE WEALTHY MASTERMIND
Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.
Michael:
https://michaelbernoff.com
https://www.instagram.com/michael_bernoff/?hl=en
https://www.youtube.com/user/bernoff
Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.
TIMESTAMPS
0:00 Introduction
1:15 Growing Up Middle Class
4:00 School Struggles and Arizona
7:15 Turning Down Under Armour
11:00 Meeting Jim Rohn
14:15 Direct Sales Lessons
17:00 The Two-Year Goliath
20:15 What Wealth Feels Like
24:00 Becoming a Speaker
29:15 Power of Words
32:00 Breaking Limiting Beliefs
39:15 Old Identity Programs
44:00 Money Conversations
48:30 The $3 Auto-Transfer Trick
53:15 Credit Card Optimization
57:45 Parenting and Influence
1:01:00 "Proud of Yourself" Shift
1:05:30 Three Truths Technique
1:13:45 Book Recommendations
BOOKS & RESOURCES MENTIONED
- Average Sucks by Michael Bernoff
- As a Man Thinketh by James Allen
- The Way of the Peaceful Warrior by Dan Millman
- Trance Formations by Richard Bandler
- How to Win Friends and Influence People by Dale Carnegie
- The Art of Exceptional Living by Jim Rohn
- Challenge to Succeed by Jim Rohn
CONNECT WITH MICHAEL BERNOFF
- Book: AverageSucks.com
- Instagram: @michael_bernoff
- Text INFLUENCE to 480-800-8051
GET CONNECTED
Website: www.BeWealthy.com
YouTube: youtube.com/@bewealthybrett
Instagram: instagram.com/bewealthybrett
Facebook: facebook.com/brettbewealthy
X/Twitter: x.com/bewealthybrett
FREE RESOURCES
Free Tools & Downloads: https://www.bewealthybrett.com/resources
Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com
Infinite Banking Education: SaveLikeaBank.com
Self-Directed IRA: MaxOutRetirement.com
Trust & Entity Structure: SetupMyEstate.com
Off-Market Deals & Direct Mail: TheMagicMailers.com
1031 Exchange: Exchange1031Now.com
Bookkeeping & Financial Services: BooksOffMyPlate.com
PPC & Digital Marketing for RE Investors: ScaleMyDeals.com
ABOUT THE SHOW
The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.
Mission: Get Free.
DISCLAIMER
Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

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