Dave Tomasi, President of Bayer Consumer Health for North America, talks about how everyday medications fit into consumers’ health and wellness journeys, including some considerations that you might not expect from a 150-year-old brand. 

All that, plus the Flava of the Week about Best Buy Health’s year in review. What are some of the indirect benefits of care at home that often go unreported, and how can we socialize those benefits as we design consumer-centered services? I’ll talk about that. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#392) 

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Direct primary care and digital-based functional medicine have a lot in common. In the latest episode in our greatest hits collection, we revisit our conversation with Lee Aase and why he considers personalized, membership-based, whole-person health to be the next revolution. 

Lee joined the show in April 2022 to share his story of unretiring from a notable career leading the healthcare social media revolution with Mayo Clinic, to manage HELPCare, a new direct primary care clinic. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#391) 

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Dr. Erica Armstrong, CEO and Founder of Root Functional Medicine, talks about the evolution of functional health, the challenges of making lifestyle changes on your own, and the benefits of pairing patients with a doctor, a dietician, and a thriving online community. 

All that, plus the Flava of the Week about Rock Health’s 2024 market assessment. How can we compare the digital health market to the battle against the status quo, and how can Davids and Goliaths coexist in the future? 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#390) 

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Today’s AI stands on the foundation that was built years before. In the latest episode in our greatest hits collection, we revisit our conversation with Orbita’s Nate Treloar from November 2021, where he shared some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience.

His thoughts about why we should be actively working to reduce friction are just as relevant today! 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#389) 

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Snezana Mahon, Chief Operating Officer at Transcarent, sheds light on the company’s recently released consumer insights about the cancer experience, matching benefit structures to support those journeys, and where employers fit into the equation. 

All that, plus the Flava of the Week about new research on aging in place from AARP and the Consumer Technology Association. How can adoption of age tech change when we design with older adults in mind, and how can we better educate ourselves about this product category? 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#388) 

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Before Amy Heymans became a regular in our Predictions Series, she joined us in November 2021 to share how design thinking catalyzes consumer-first healthcare. She discussed how to use design thinking principles to break down silos and bridge the gulf between designers and builders. 

The industry still needs help to harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow! 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#387) 

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Web Sun, President and Co-Founder of Komodo Health, talks about outsourcing complexity, turning lagging indicators into leading indicators, and democratizing insights that help change the game for consumers. 

All that, plus the Flava of the Week about the head of Function Health campaigning to integrate nutrition into medical school training. Can you imagine a future where your doctor prescribes nutrient-dense whole foods instead of another pill? 

This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#386) 

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Ed Marx joined Jared in April 2021 to share how marketing and culture can either be catalysts for digital change or prevent progress from happening, and how healthcare martech stacks are often a glut of point solutions Frankensteined together. Ed is a luminary in the industry, and his remarks are just as relevant today. 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#385) 

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Sarah Mastrorocco, General Manager of Instacart Health, discusses the past, present, and future of the popular service and how tech enablement platforms can ultimately improve people’s health. 

All that, plus the Flava of the Week about ZocDoc’s What Patients Want report. How can we use this report to refine the direction of our consumer strategies in the coming year? 

This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#384) 

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Replay Jared and Zain’s predictions from a year ago as they offered their takes on what could be coming next for consumer transformation from inside and outside traditional care providers. 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as episode #300. 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders. (#383) 

See omnystudio.com/listener for privacy information.