This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consumer experience, so these are important conversations that you’ll want to hear. 

This episode features interviews with five senior marketing and physician liaison leaders who voice the health system’s perspective: Jean Hitchcock, Melissa Fors Shackleford, Molly Luton, Chris Pace, and Amy Comeau. Interviews were recorded at HMPS 2024 with guest host James Gardner. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#330)  

See omnystudio.com/listener for privacy information.

We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences. 

All that, plus the Flava of the Week about Peleton’s most recent consumer health report. What do attitudes about fitness reveal about healthcare behaviors, and what’s the value in bringing connected fitness and other preventive aspects of health and wellness into the forefront of the consumer experience discussion? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#329) 

See omnystudio.com/listener for privacy information.

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. 

All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328) 

See omnystudio.com/listener for privacy information.

In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there addressing these priorities. 

All that, plus the Flava of the Week about Oura Rings’ new heart health features. Where do smart rings and other wearables fit in the modern consumer’s health and wellness conversation today, and what they do tell us about making holistic health more accessible? 

Highlights:

• 11:22 – Health systems see the need to move from point solutions to platforms
• 20:31 – Categorizing the patient engagement ecosystem is challenging
• 24:41 – Care redesign and tech stack consolidation is the right time to ask patients what they want in their experience
• 28:32 – Adam hopes we'll see more personalized communication in the future

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#327) 

See omnystudio.com/listener for privacy information.

Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. 

All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326) 

See omnystudio.com/listener for privacy information.

Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow. 

All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325) 

See omnystudio.com/listener for privacy information.

Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys. 

All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insights report. Knowing that consumers are more willing to trust us with their data than we once thought, can we use that data to improve their experience before, during AND after patient encounters? And what does that require from provider organizations and the health tech partners that serve them? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#324) 

See omnystudio.com/listener for privacy information.

Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.

All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323) 

See omnystudio.com/listener for privacy information.

Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health. 

All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a moment and acknowledge how conversations about consumer health have changed as a result of having Walmart in the healthcare business? And how will health systems respond? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#322) 

See omnystudio.com/listener for privacy information.

Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast. 

All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path for care models that are designed for humans, and can we double down on solving for access? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#321) 

See omnystudio.com/listener for privacy information.