Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 

All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) 

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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis. 

All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319) 

See omnystudio.com/listener for privacy information.

In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29.

This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow’s health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week! 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318) 

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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong. 

All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317) 

See omnystudio.com/listener for privacy information.

In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro. 

This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home appliances and more, when technology does its job right, it’s usually invisible. You’ll want to listen for some of the themes such as what it takes for innovators to come from outside of healthcare and succeed, why consumer electronics companies are helping hospitals do more with less, and how automating conversations with the latest advancements in AI is improving clinical operations and patient access. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#316) 

See omnystudio.com/listener for privacy information.

Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as "the stranger problem" and reflects on the technologies that are needed to scale and enable quality care in this setting. 

All that, plus the Flava of the Week about the theme from this year’s HIMSS conference. What does "tomorrow’s health" look like, and how do we create it with partnerships and ecosystems? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#315) 

See omnystudio.com/listener for privacy information.

In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina. 

The theme of this year’s conference was "Creating Tomorrow’s Health," and Jared and Zain wanted to know what that means from as many perspectives as possible. You’ll want to listen for themes such as determining the right problems to solve, balancing the needs and capabilities of clinicians and consumers, and designing and building in a way that’s pushing the envelope yet still realistically achievable for today’s health systems as they continue to face some historic challenges. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#314) 

See omnystudio.com/listener for privacy information.

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation. 

All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313) 

See omnystudio.com/listener for privacy information.

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors. 

All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)

See omnystudio.com/listener for privacy information.

Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you! 

All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311) 

See omnystudio.com/listener for privacy information.