Healthcare Rap

Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. 

All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326) 

See omnystudio.com/listener for privacy information.

Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow. 

All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325) 

See omnystudio.com/listener for privacy information.

Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys. 

All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insights report. Knowing that consumers are more willing to trust us with their data than we once thought, can we use that data to improve their experience before, during AND after patient encounters? And what does that require from provider organizations and the health tech partners that serve them? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#324) 

See omnystudio.com/listener for privacy information.

Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.

All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323) 

See omnystudio.com/listener for privacy information.

Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health. 

All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a moment and acknowledge how conversations about consumer health have changed as a result of having Walmart in the healthcare business? And how will health systems respond? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#322) 

See omnystudio.com/listener for privacy information.

Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast. 

All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path for care models that are designed for humans, and can we double down on solving for access? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#321) 

See omnystudio.com/listener for privacy information.

Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 

All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) 

See omnystudio.com/listener for privacy information.

Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis. 

All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319) 

See omnystudio.com/listener for privacy information.

In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29.

This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow’s health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week! 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318) 

See omnystudio.com/listener for privacy information.

Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong. 

All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317) 

See omnystudio.com/listener for privacy information.