Healthcare Rap

Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care. 

All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the sick care industry, and how do we pay more attention to the merchandising aspects of healthcare?  

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#306)

See omnystudio.com/listener for privacy information.

Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care. 

All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are patients or consumers, and can this mindset help us keep our focus where it should be — on better health and wellness? Thanks to Lonnie Hirsch for this thought-provoking post. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#305)

See omnystudio.com/listener for privacy information.

Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale. 

All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)

See omnystudio.com/listener for privacy information.

Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership. 

All that, plus the Flava of the Week about Amazon’s new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health benefits that they already have, and how can we get better at integrating digital health solutions into consumers’ health journeys? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#303) 

See omnystudio.com/listener for privacy information.

Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building. 

All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What’s Kroger’s formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers’ health and wellness? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302) 

See omnystudio.com/listener for privacy information.

We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry. 

All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301) 

See omnystudio.com/listener for privacy information.

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Marketing With Soul #10 | Rap Bonus #300)

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Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers. 

All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300) 

See omnystudio.com/listener for privacy information.

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)

See omnystudio.com/listener for privacy information.

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next?

All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers?

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299) 

See omnystudio.com/listener for privacy information.