Healthcare Rap

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)

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Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen. 

All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consumers’ true health needs? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293) 

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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.

Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)

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As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines. 

All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292) 

See omnystudio.com/listener for privacy information.

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)

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Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation. 

He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council. 

All that, plus the Flava of the Week about Optum and Uber’s new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291) 

See omnystudio.com/listener for privacy information.

In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290) 

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Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore. 

All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#290) 

See omnystudio.com/listener for privacy information.

If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience. 

In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289) 

See omnystudio.com/listener for privacy information.

We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients. 

All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289) 

See omnystudio.com/listener for privacy information.