Healthcare Rap

Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time. 

Ed is a role model for every healthcare leader who wants to make an impact.  

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #3 | Rap Bonus #283)

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Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys. 

All that, plus the Flava of the Week about Amazon’s new insulin coupons. What does this latest battle in the War for Drug Pricing signal about Amazon’s healthcare roadmap, and how can we come together to increase the consumer-minded innovation that happens in other steps of the consumer journey? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#283)

See omnystudio.com/listener for privacy information.

Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong.

Her insights on careers and leadership are invaluable, not just for healthcare marketers, but for professionals at all levels. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #2 | Rap Bonus #282)

See omnystudio.com/listener for privacy information.

Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it's more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions. 

All that, plus the Flava of the Week about the AMA’s new Health at Home framework. What does it say about the medical industry’s adoption of home-based care, and how can their guide help us overcome our resistance to change? 

Learn more about Flywheel Search Group and tell Kelly that you listened to this episode! 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#282)

See omnystudio.com/listener for privacy information.

Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of our friends have taken to reach their work goals, and some of the insights that they’ve learned along the way.

To kick off this series, we present a montage from previous guests. Each of these guests was asked to share a piece of career advice that has stuck with them. These are their responses. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #1 | Rap Bonus #281)

See omnystudio.com/listener for privacy information.

Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing. 

All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#281)

See omnystudio.com/listener for privacy information.

Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts. 

All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways? 

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280)

See omnystudio.com/listener for privacy information.

Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment. 

All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer experience, and how can we look more often from the outside in? 

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#279)

See omnystudio.com/listener for privacy information.

We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities.

All that, plus the Flava of the Week about GNC’s new healthcare subscription service. As the list of nontraditional retail primary care subscriptions continues to grow, how will these new services affect not only consumers' choices, but their expectations? 

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#278)

See omnystudio.com/listener for privacy information.

Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it.

All that, plus the Flava of the Week about Hy-Vee’s new health and wellness subscription service. Why do grocery wellness programs have such potential, and how can provider organizations partner with them for a healthier America?

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#277)

See omnystudio.com/listener for privacy information.