Healthcare Rap

Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession. 

In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288) 

See omnystudio.com/listener for privacy information.

Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind. 

All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)

See omnystudio.com/listener for privacy information.

John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be. 

In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #7 | Rap Bonus #287) 

See omnystudio.com/listener for privacy information.

Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to?

All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)

See omnystudio.com/listener for privacy information.

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them. 

In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286) 

See omnystudio.com/listener for privacy information.

James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more. 

All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)

See omnystudio.com/listener for privacy information.

The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap Bonus #285) 

See omnystudio.com/listener for privacy information.

Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem. 

All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what does it mean when retail health's vision doesn’t always align with shareholders' expectations? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#285)

See omnystudio.com/listener for privacy information.

Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #4 | Rap Bonus #284) 

See omnystudio.com/listener for privacy information.

Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences. 

All that, plus the Flava of the Week about Blue Shield of California’s newly announced partnerships with Amazon and Mark Cuban Cost Plus Drug Company. Are they truly ripping the PBM playbook, and is this the first of many dominoes to fall in the quest to find cost savings for both the business and healthcare conusmers?

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)

See omnystudio.com/listener for privacy information.