Healthy, Wealthy & Wise With Adam Metwally

AI is transforming marketing faster than ever, but according to Rand Fishkin — founder of Moz and SparkToro — the real advantage now lies in being more human. In this conversation with Adam Metwally, Rand explains why imperfection, emotion, and originality are what make brands memorable in the age of automation. They unpack the “zero-click” era, why traffic is dead and brand is the new goal, and how authenticity and PR are quietly replacing SEO as the most powerful growth tools in modern marketing.

🔗 FOLLOW RAND:
LinkedIn
Twitter / X
Instagram

🕒 TIMESTAMPS:
00:00 The Future of Marketing in the Age of AI
08:49 Navigating the Zero Click World
17:50 Brand Over Traffic: A Paradigm Shift
26:52 Effective Marketing Strategies for the New Era
31:53 Philosophical Reflections and Future Aspirations

✌🏼 SUPPORT THE PODCAST BY PURCHASING PRODUCTS WE LOVE:
💧 Vitadrop — Healthy Hydration & Vitamins (Sleep / Hydration / Focus & Collagen) — Use code TOT for 25% off
👟 Vivobarefoot — My favourite barefoot shoes — Use code TOT for 20% off
🥗 Blueprint — Longevity supplements & meals by Bryan Johnson — Use code TOT for 10% off
📖 5 Minute Journal — Daily gratitude journal — Use code TOT10 for 10% off
📝 Notion — My favourite note-taking app — Use code TOT to support the podcast
😴 Hostage Tape — Sleep mouth tape — Use code TOT for 10% off
🐄 Carnivore Aurelius Collagen — Use code TOT for 10% off

GET IN TOUCH:
🌍 Our website
🌍 Advertise: [email protected]
🌍 Book us: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 Twitter / X
🎵 TikTok

💭 ABOUT US:
Each week I deep dive into the lives, habits, and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and sharing actionable insights for your day-to-day life. The podcast explores the pillars of health, wealth, and wisdom through in-depth, vulnerable conversations about business, marketing, health, spirituality, biohacking, mindset, and more.

Hosted by Adam Metwally · Produced by Joe Fowler

🎶 Music:
By HNNY

Introducing Rand Fishkin...Full episode out 10/21/2025

Rand Fishkin is an American entrepreneur, writer, and marketing researcher best known as the co-founder and former CEO of Moz, the SEO-software company that helped mainstream modern search-engine optimisation. Today he runs SparkToro, an audience-intelligence platform that studies how and where people actually pay attention online. He’s the author of Lost and Founder and a leading voice on how Google, AI, and “zero-click” search are reshaping marketing. Fishkin is recognised for blending data-driven insight with a contrarian, transparent approach to growth and brand building.

🔗 FOLLOW RAND:⁠LinkedIn⁠⁠Twitter / X⁠⁠Instagram⁠

🕒 TIMESTAMPS:00:00 – Intro00:12 – What’s the most overrated AI marketing tactic?00:22 – What’s the most underrated AI marketing tactic?01:23 – Best AI use case?02:08 – Worst AI use case?03:06 – Weirdest AI idea you didn’t expect to work, but did?03:57 – If I wanted my brand name in AI in 30 days, what are the top 3 moves you’d use?06:34 – Overrated or Underrated07:34 – If you were starting a business today, what’s the first step you’d take in marketing?09:53 – What’s the content format you think is overpriced right now?10:23 – What’s the best piece of advice you’ve received and actually used in marketing?11:50 – What’s the nicest thing someone has ever done for you?

GET IN TOUCH:🌍 ⁠Our website⁠🌍 Advertise with us: ⁠[email protected]⁠🌍 Book us: ⁠[email protected]⁠

JOIN OUR COMMUNITY:🎥 ⁠YouTube⁠🗣️ ⁠Spotify⁠🍎 ⁠Apple Podcasts⁠📸 ⁠Instagram⁠🐦 ⁠X / Twitter⁠🎵 ⁠TikTok⁠

💭 ABOUT US:Each week I dive into the lives, habits and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and providing actionable insights for your day-to-day life.The podcast focuses on the pillars of health, wealth, and wisdom — with in-depth, vulnerable conversations exploring business, marketing, health, spirituality, biohacking, mindset, content creation and more.Hosted by ⁠Adam Metwally⁠Produced by ⁠Joe Fowler⁠

🎶 Music:By — ⁠HNNY

Today Adam sits down with men’s coach and Men’s Work author Connor Beaton from ManTalks to unpack why 66% of young men are single in 2025. They break down how economic pressures, education gaps, and dating apps have reshaped attraction and connection, why both genders are frustrated, and how cultural narratives have left many men feeling unwanted and checked out. Connor explains how to rebuild purpose, form stronger male friendships, and lead with emotional intelligence—offering a grounded path for men who want meaningful relationships in a modern world that’s forgotten how to build them.

• Website
• Instagram
• ManTalks
• YouTube

• 00:00 – The Rise of Single Men: A Cultural Shift
• 09:30 – Expectations and Reality in Modern Dating
• 19:04 – Political Divides and Relationship Dynamics
• 27:52 – The Importance of Relationships in a Disconnected World
• 39:25 – The Importance of Direction in Relationships
• 47:26 – Men’s Role in Society and Cultural Critique
• 50:02 – Testosterone and Masculinity
• 55:36 – Building Healthy Relationships
• 01:00:35 – The Value of Male Friendships

• 💧 Vitadrop — Healthy Hydration & Vitamins — Use code 'TOT' for 25% off → vitadrop.com.au/TOT
• 👟 Vivobarefoot — My favourite barefoot shoes — Use code 'TOT' for 20% off → vivobarefoot.com
📩 GET IN TOUCH:
• Website: thatonetimepodcast.com
• Advertise: [email protected]
• Bookings: [email protected]
🎧 JOIN OUR COMMUNITY:
• YouTube
• Spotify
• Apple Podcasts
• Instagram
• X / Twitter
• TikTok
💭 ABOUT US:

Each week I dive into the lives, habits, and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and providing actionable insights for your day-to-day life. The podcast focuses on the pillars of health, wealth, and wisdom through vulnerable, in-depth conversations with people taking on the world in their own unique way.

Hosted by: Adam Metwally
Produced by: Joe Fowler

🎶 Music:

By HNNY — Listen on YouTube

Full episode out 10/14/2025

Connor Beaton is a Canadian-born men’s-work coach, author, and speaker best known as the founder of ManTalks, an organisation and podcast that helps men improve mental health, relationships, and purpose. He’s the author of Men’s Work: A Practical Guide to Face Your Darkness, End Self-Sabotage, and Find Freedom (2023) and a regular guest on major podcasts discussing modern masculinity, purpose, and emotional fitness.

• Website
• Instagram
• ManTalks
• YouTube

• 00:00 – Intro
• 00:18 – Why are so many young men single in 2025?
• 00:55 – What do women most misread about men right now?
• 01:51 – What do men most misread about women right now?
• 02:28 – Advice for every 18 year old boy
• 02:37 – Best advice a mentor gave you for long-term love?
• 02:47 – Your best advice to become a “high-value” man?
• 03:30 – Worst advice you’ve heard about becoming a “high-value” man?
• 03:59 – Top red flags men should look for when dating in 2025
• 04:45 – Top red flags women should look for when dating men in 2025
• 05:24 – One daily practice you swear by for building a healthy relationship?
• 06:26 – Craziest “Wait… that happened?!” story you’ve ever been part of?

• Website: www.thatonetimepodcast.com
• Advertise: [email protected]
• Bookings: [email protected]

• YouTube
• Spotify
• Apple Podcasts
• Instagram
• X / Twitter
• TikTok

Each week I dive into the lives, habits, and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.

The podcast focuses on the pillars of health, wealth, and wisdom — and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their own way. Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by: Adam Metwally
Produced by: Joe Fowler

By HNNY — Listen on YouTube

Economist and author David McWilliams joins Adam Metwally to break down how Gen Z and Millennials can still build wealth in a system that feels stacked against them. From mastering interest rates and understanding why “money isn’t real,” to avoiding the traps that keep poor people paying more, McWilliams shares the five rules he wishes he’d known at 20—and why the future now belongs to risk-takers, not security-seekers. If you’ve ever felt the economy is rigged but still want to win, this episode is your blueprint.

🔗 FOLLOW DAVID:
Website
X / Twitter
YouTube
Instagram

🕒 TIMESTAMPS:
00:00 – The Myth of Money and the Rigged System
02:44 – Investing Fundamentals: Learning to Invest
10:58 – Navigating Financial Anxiety and Credit Risks
13:42 – The Importance of Humility in Wealth Creation
16:21 – Investment Strategies for Different Amounts of Wealth
34:43 – Understanding Market Cycles and Investment Strategies
38:13 – Contrarian Thinking in Financial Decision Making
41:59 – Generational Shifts and the Rise of Gen Z
47:16 – Navigating a Rigged System: Money and Success
51:51 – The Relationship Between Wealth and Happiness

✌🏼 SUPPORT THE PODCAST BY PURCHASING PRODUCTS WE LOVE:

💧 Vitadrop — Healthy Hydration & Vitamins (Sleep / Hydration / Focus & Collagen) — Use code 'TOT' for 25% off → vitadrop.com.au/TOT

👟 Vivobarefoot — My favourite barefoot shoes that I wear every day — Use code 'TOT' for 20% off → vivobarefoot.com

GET IN TOUCH:
🌍 Our Website
🌍 Advertise with us: [email protected]
🌍 Book us: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week, Adam dives into the lives, habits and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and providing actionable insights for your day-to-day life.

The show focuses on health, wealth and wisdom through in-depth, vulnerable conversations with unique individuals taking on the world in their own way.

Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by: Adam Metwally
Produced by: Joe Fowler

🎶 Music:
By — HNNY → Listen on YouTube

Introducing David McWilliams...
Full episode out 10/07/25

David McWilliams is an Irish economist, author and broadcaster who makes big-picture economics easy to grasp. A former Central Bank of Ireland economist who later led research at global investment banks, he hosts The David McWilliams Podcast and co-founded the Kilkenomics and Dalkey Book Festival. He’s widely credited with sounding early warnings on Ireland’s 2000s property bubble, has written best-selling books including The Pope’s Children and Money: A Story of Humanity, and is an adjunct professor at Trinity College Dublin.

🔗 FOLLOW DAVID:
Website
X / Twitter
YouTube
Instagram

🕒 TIMESTAMPS:
00:24 – Biggest myth about money you can debunk?
00:44 – Best/Worst/Weirdest
02:03 – One daily practice to improve your grasp of money
02:41 – What are the three most important things to learn about money?
02:53 – This or That
03:38 – Overrated / Underrated
04:45 – Money opinion that would make other economists get angry
05:01 – Ritual before big financial life decisions
05:15 – Your framework for thinking about life and business
05:41 – One book/podcast/essay you’d force your 20-year-old self to read today
06:07 – Best piece of advice you’ve ever received—and how you applied it
06:30 – Nicest thing someone’s ever done for you
07:01 – Most famous person in your contacts—and how you got it
08:02 – Craziest “wait, what?!” story you’ve been part of

GET IN TOUCH:
🌍 Our website

🌍 Advertise with us: [email protected]
🌍 Book us: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world—teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.

The podcast focuses on the pillars of health, wealth, and wisdom—each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their own way.

Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by: Adam Metwally
Produced by: Joe Fowler

🎶 Music:
By — HNNY
Listen on YouTube

Today, Adam sits down with Bill Oakley, Emmy Award–winning showrunner of The Simpsons during its Golden Era, to share untold stories from inside the legendary writers’ room — including working alongside Conan O’Brien, the making of Who Shot Mr. Burns?, and how “Steamed Hams” became a global meme. He reflects on lessons in creativity, morale, and leadership from running the world’s funniest show, and how he’s reinvented himself as a food critic, creator of the Steamie Awards, and culinary innovator blending humour with American food culture.

🔗 FOLLOW BILL:
Website
Instagram
X (Twitter)

🕒 TIMESTAMPS:
00:00 Intro
01:06 The Journey to The Simpsons
11:22 BTS of The Writing Room
23:08 Writing 'Steamed Hams'
27:10 Writing 'Who Shot Mr Burns'
31:07 Predicting the Future
35:35 Getting Into Food Reviewing
44:20 Outro / Philosophical Questions

✌🏼 SUPPORT THE PODCAST BY PURCHASING PRODUCTS WE LOVE:

• 💧 Vitadrop — Use code TOT for 25% off
• 👟 Vivobarefoot — Use code TOT for 20% off
• 🥗 Blueprint — Use code TOT for 10% off
• 📖 5 Minute Journal — Use code TOT10 for 10% off
• 📝 Notion — Use code TOT to support the podcast
• 😴 Hostage Tape — Use code for 10% off
• 🐄 Carnivore Aurelius Collagen — Use code TOT for 10% off
• 👓 Blue Light Glasses — Use code TOT for 10% off

GET IN TOUCH:
🌍 Our Website
🌍 Advertise: [email protected]
🌍 Bookings: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week I dive into the lives, habits and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and providing actionable insights for your day-to-day life.

The podcast focusses on the pillars of health, wealth, and wisdom, with in-depth, vulnerable conversations that reveal what it really takes to succeed. Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by Adam Metwally
Produced by Joe Fowler

🎶 Music:
By HNNY — Listen here

Introducing Bill Oakley...
Full episode out 09/30/2025

Bill Oakley is an American television writer, producer, and food critic best known as a showrunner of The Simpsons during its celebrated seventh and eighth seasons, where he co-wrote some of the series’ most iconic episodes including Who Shot Mr. Burns? and the cult-favourite “Steamed Hams” sketch. A Harvard alum, he built his career in comedy alongside long-time collaborator Josh Weinstein, later creating the animated series Mission Hill and contributing to shows like Futurama and Portlandia. In recent years, Oakley has reinvented himself as a self-styled “professional food enthusiast,” gaining a following for his witty Instagram fast-food reviews, launching the Steamie Awards and the Steamed Hams Society, and appearing on programmes such as The Food That Built America. Today, he straddles pop-culture legacy and modern creator economy, blending humour, nostalgia, and food commentary.

🔗 FOLLOW BILL:
billoakley.com
Instagram
X (Twitter)

🕒 TIMESTAMPS:
00:33 – Best, worst, and weirdest Simpsons writing experience
01:50 – Favourite joke that never aired?
02:14 – Do you still watch The Simpsons?
02:36 – Favourite season and episode
03:33 – What Simpsons character do you relate to the most?
04:14 – Favourite food jokes from The Simpsons?
04:30 – Favourite show you worked on?
05:07 – Best comedy of all time?
05:26 – One daily practice you swear by in relation to creative output?
06:25 – What’s the best piece of advice you’ve ever received?
08:10 – Best food city in the country?
09:21 – Best food state?
09:49 – Top three fast-food restaurants in the US everyone should try at least once?
10:43 – Nicest thing somebody’s ever done for you
12:45 – Most famous person in your contacts
13:21 – Craziest story you’ve been a part of that makes you go “wait, what?”

GET IN TOUCH:
🌍 Our website
🌍 Advertise: [email protected]
🌍 Bookings: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world – teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.

The podcast focusses on the pillars of health, wealth, and wisdom – and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way.

Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by Adam Metwally
Produced by Joe Fowler

🎶 Music:
By — HNNY
Listen on YouTube

Today, Adam sits down with Chris Murch aka Nigel Roxbury, a NYC content creator who went from nightlife chaos to one year sober. Chris opens up about the 72-hour bender that forced him to change, the genetic roots of his addiction, and how sobriety transformed his health, relationships, and career. He shares the good and bad sides of going sober: the freedom, the challenges, and why he believes no one ever regrets it.

🔗 FOLLOW CHRIS:
Instagram – @nigelroxbury
Instagram – @nychistoryhub
Instagram – @dumbhotshow
TikTok – @nigelroxbury

🕒 TIMESTAMPS:
00:00 Intro
01:00 Going Sober
08:04 The Daily Struggle with Temptation
13:40 Transformations in Sobriety
16:34 The Illusion of Substance-Induced Success
21:44 Navigating Peer Pressure in Sobriety
25:20 Sober Dating
32:40 Downsides of Sobriety

✌🏼 SUPPORT THE PODCAST BY PURCHASING PRODUCTS WE LOVE:

💧 Vitadrop — Healthy Hydration & Vitamins (Sleep / Hydration / Focus & Collagen) — Use the code 'TOT' to get 25% off your purchase

👟 Vivobarefoot — My favourite barefoot shoes that I wear everyday — Use the code ‘TOT’ for 20% off

🥗 Blueprint — Longevity supplements and meal solutions by Bryan Johnson — Use the code ‘TOT’ for 10% off your purchase

📖 5 Minute Journal — My favourite daily gratitude journal — Use the code ‘TOT10’ for 10% off

📝 Notion — My favourite note taking app I use for my business and personal life everyday — Use the code ‘TOT’ to support the podcast

GET IN TOUCH:
🌍 Our website: www.thatonetimepodcast.com
🌍 Advertise with us: [email protected]
🌍 Book us: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world – teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.

The podcast focusses on the pillars of health, wealth, and wisdom – and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way.

Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by Adam Metwally
Produced by Joe Fowler

🎶 Music:
By — HNNY
Listen on YouTube

Full episode out 09/23/25
Introducing Chris Murch AKA Nigel Roxbury...

Chris Murch, better known as Nigel Roxbury, is a New York–based content creator and host who first gained traction with TikToks about NYC history and culture, later building the popular NYC History Hub account and launching the viral street-interview series Dumb Hot. Once deeply tied to the downtown nightlife scene, he’s been open about getting sober in 2024 and how it transformed his health, mindset, and creative output. Today he’s known for blending humour, storytelling, and cultural commentary, with an eye toward building a host-driven show that fuses Conan O’Brien–style comedy with Anthony Bourdain–style exploration.

🔗 FOLLOW CHRIS:
Instagram – @nigelroxbury
Instagram – @nychistoryhub
Instagram – @dumbhotshow
TikTok – @nigelroxbury

🕒 TIMESTAMPS:
00:36 – Best, worst, and weirdest Dumb Hot moment
02:23 – Ask me one Dumb Hot style question
04:22 – One year sober in NYC: health, career, and relationships
04:58 – Overrated / Underrated (mocktails, Sober October, running, morning workouts, networking breakfasts, sober dates, social anxiety)
07:08 – Biggest myth in sobriety you can debunk
07:45 – One daily practice you swear by in sobriety
09:08 – Three most important things to know if going sober
11:58 – Best piece of advice you’ve ever received
14:15 – Nicest thing someone’s ever done for you
15:57 – How it impacts the way you make decisions and show up in the world
17:59 – One NYC history tidbit everyone should know
19:47 – Top three underrated restaurants in Manhattan

GET IN TOUCH:
🌍 Our website: www.thatonetimepodcast.com
🌍 Advertise with us: [email protected]
🌍 Book us: [email protected]

JOIN OUR COMMUNITY:
🎥 YouTube
🗣️ Spotify
🍎 Apple Podcasts
📸 Instagram
🐦 X / Twitter
🎵 TikTok

💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world – teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.

The podcast focusses on the pillars of health, wealth, and wisdom – and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way.

Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!

Hosted by Adam Metwally
Produced by Joe Fowler

🎶 Music:
By — HNNY
Listen on YouTube