AI is transforming marketing faster than ever, but according to Rand Fishkin — founder of Moz and SparkToro — the real advantage now lies in being more human. In this conversation with Adam Metwally, Rand explains why imperfection, emotion, and originality are what make brands memorable in the age of automation. They unpack the “zero-click” era, why traffic is dead and brand is the new goal, and how authenticity and PR are quietly replacing SEO as the most powerful growth tools in modern marketing.

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🕒 TIMESTAMPS:
00:00 The Future of Marketing in the Age of AI
08:49 Navigating the Zero Click World
17:50 Brand Over Traffic: A Paradigm Shift
26:52 Effective Marketing Strategies for the New Era
31:53 Philosophical Reflections and Future Aspirations

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💭 ABOUT US:
Each week I deep dive into the lives, habits, and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and sharing actionable insights for your day-to-day life. The podcast explores the pillars of health, wealth, and wisdom through in-depth, vulnerable conversations about business, marketing, health, spirituality, biohacking, mindset, and more.

Hosted by Adam Metwally · Produced by Joe Fowler

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