New York Pilates Founder and Owner Heather Andersen knows a thing or two about a pivot. After injuries sustained as a professional dancer led her to the practice of Pilates, she became enthralled with the beneficial effects she saw in her own body. Soon, she became a full-time instructor, and she eventually saved enough to open a studio of her own. From one studio to six locations, building a cult-like following along the way, New York Pilates became one of the buzziest fitness studios in New York. But when the pandemic hit, Andersen was forced to pivot yet again. On this week’s episode of Second Life, hear how she’s built out her digital studio, widening the brand’s footprint and reaching a global audience—plus her best advice for entrepreneurs looking to get their own business off the ground.

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