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Shane Evans, founder of Massage Heights turned Heights Wellness Retreat, joins Jack & Jill Johnson and the Franchise Insiders team to share how a personal health journey transformed a 100+ location massage franchise into a full-service wellness retreat featuring cryotherapy, red light therapy, infrared saunas, halotherapy, and more.

Shane breaks down the brand evolution, why younger millennials and Gen Z are driving the wellness boom, how franchisees are thriving in first-year revenue with the new model, and the pre-opening membership playbook that targets 300 members before day one. Plus, hear what it was really like on Undercover Boss, why the right operator matters more than the right market, and what Shane looks for in franchise partners after 20 years of building the brand.

Whether you're exploring franchise ownership or already in the game, this episode is packed with insights on scaling, culture, and riding the wellness franchise wave.

🔥 Find your franchise match in under 3 minutes: https://www.thefranchiseinsiders.com/heights-wellness-retreat-franchise

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