E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know.

Brett bought HARO on the 15th of April, 2025. It previously shut down last year.

The relaunch is today - April 22, 2025.

The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody a voice.

Brett Farmiloe is also the founder of Featured (formerly Terkel) and has extensive experience in this space. HARO will be iterating email by email, month by month, becoming something better than it was before.

All seasoned digital marketers have heard of HARO. But this is the HARO they don’t know.

⭐️ The new Help a Reporter Out (HARO): https://www.helpareporter.com/ 💫 Featured: https://featured.com/ 👨‍💻 Brett Farmiloe: https://www.linkedin.com/in/brettfarmiloe/

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00:00 Introduction 01:03 Basics of Help A Reporter Out (HARO) 03:28 Reviving HARO: First Steps and Challenges 04:24 Combating AI and Ensuring Trust 05:29 Comparing HARO with Other Platforms 12:00 Challenges and Iterative Improvement 18:36 Identity Verification and Manual Review 20:48 The Acquisition Process 23:55 Global Reach and Language Support 28:10 Tips for Getting Accepted by Journalists 30:11 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#marketingnews #helpareporterout #publicrelations #martech