How can you bring together an organization that’s acquired different brands? For Francois-Xavier Reodo, who goes by FX and is the CMO of Capgemini Invent for North America, it all boils down to telling the proper story. FX shares his interesting globetrotting journey as well as how his career has developed at Capgemini. Tune in to hear the fascinating marketing insights he has learned along the way.  

Tune in to learn:

• What was FX’s journey like to his current role at Capgemini Invent? (6:00)
• Where does FX’s willingness to take risks come from? (9:00)
• How does FX create a good culture? (14:00)
• How is FX’s team working to meet rising customer expectations? (20:20)
• Where does the focus on having good ethics at Capgemini come from? (26:15)

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