Hala Moddlemog is not in healthcare. Instead, she has led organizations ranging from food service, fast food, in Arby's and Church's Chicken, to patient advocacy and biomedical research support organizations in the Susan G. Komen Foundation. Today she leads the Atlanta Chamber of Commerce, helping Atlanta grow and recruit top tier companies, as well as improve the quality of life for everyone in the city. Hala talks about how marketing is really a trust-building exercise, and how the health and healthcare communities should be using branding and marketing to build trust and relationships in order to help people live better, healthier lives.