In today’s episode, I sit down with Mark Papadas, author, coach, and founder of I AM 4 Kids, to talk about building self-identity early in life. After years of coaching adults, Mark realized real change starts with kids, teaching them to control their own "I Am" statements before negative self-talk takes root. We break down how children pick up damaging beliefs without anyone intentionally teaching them, and why phrases like "I'm fat" or "I'm stupid" become internalized far too young. Mark shares how persistence, curiosity, and ingenuity come naturally to kids, and how keeping those traits alive can transform their confidence for life. His work combines entertainment, education, and family coaching to rewire how kids view themselves.