February 10, 2026

Helping Motivated Sellers

11 minutes

Simon looks at the ethical considerations of buying properties below market value, emphasising the importance of helping motivated sellers. Through a compelling case study involving an 85-year-old gentleman who needed to sell his home quickly to move closer to his family, he illustrates how building relationships and understanding sellers' needs can lead to win-win solutions.

Simon also highlights the significance of speed, certainty, and ethical practices in real estate transactions, encouraging investors to prioritise the well-being of sellers while still achieving profitable deals

KEY TAKEAWAYS

It's crucial to recognise that motivated sellers often prioritise solving their problems over getting the highest price for their property. Building a relationship and understanding their needs can lead to successful transactions.

When dealing with motivated sellers, providing a quick response and assurance of a smooth transaction is essential. Delays can lead to frustration, especially for sellers who have already experienced failed sales.

Buying properties below market value can be ethical if it provides a genuine solution to the seller's problem. It's important to ensure that the seller feels respected and valued throughout the process.

Following up with potential sellers is a critical part of the deal-making process. Many sellers may initially decline offers, but consistent communication can lead to successful negotiations later.

BEST MOMENTS

"Is it really fair on this? I must admit, I had this when I first learned back in 2006... Is it really ethical to do that?"

"When you're dealing with motivated sellers, they need speed and certainty. If someone's like, I really need to sell my house... that's not gonna work."

"You took the time to get to know me... The other two companies literally came in, quick look round, maybe a really low offer."

"As long as you stick to your word, and you're giving someone a solution to their problem... that's absolutely ethical."

VALUABLE RESOURCES

To find your local pin meeting visit: ⁠www.PinMeeting.co.uk⁠ and use voucher code PODCAST to attend you first meeting as Simon's guest (instead of paying the normal £20).

Contact and follow Simon here:

Facebook: ⁠http://www.facebook.com/OfficialSimonZutshi⁠

LinkedIn: ⁠https://www.linkedin.com/in/simonzutshi/⁠

YouTube: ⁠https://www.youtube.com/SimonZutshiOfficial⁠

Twitter: ⁠https://twitter.com/simonzutshi⁠

Instagram: ⁠https://www.instagram.com/simonzutshi/⁠

Simon Zutshi, experienced investor, successful entrepreneur and best-selling author, is widely recognised as one of the top wealth creation strategists in the UK. Having started to invest in property in 1995 and went on to become financially independent by the age of 32.

Passionate about sharing his experience, Simon founded the property investor’s network (pin) in 2003 ⁠www.pinmeeting.co.uk⁠ pin has since grown to become the largest property networking organisation in the UK, with monthly meetings in 50 cities, designed specifically to provide a supportive, educational and inspirational environment for people like you to network with and learn from other successful investors.

Since 2003, Simon has taught thousands of entrepreneurs and business owners how to successfully invest in a tax-efficient way. How to create additional streams of income, give them more time to do the things they want to do and build their long-term wealth.

Simon’s book “Property Magic” which is now in its sixth edition, became an instant hit when first released in 2008 and remains an Amazon No 1 best-selling property book.

Simon launched his latest business, ⁠www.CrowdProperty.com⁠, in 2014, which is an FCA Regulated peer to peer lending platform to facilitate loans between private individuals and property professionals.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

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By Simon Zutshi

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