“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution. 

Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to women’s needs. From her innovative start hosting grassroots “menopause tupperware parties” to now serving thousands of patients nationwide, Joanna’s approach focuses on trust, education, and shared decision-making.

If you’ve ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joanna’s vision is a reminder that better care for women in menopause and perimenopause is not only possible—it’s already underway!

Quotes

• “I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.” (27:36 | Joanna Strober)
• “My job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.” (27:59 | Joanna Strober)
• “When you get tired, rest, don’t quit.” (30:48 | Joanna Strober)

Connect with Joanna Strober:

Instagram: https://www.instagram.com/midihealth/

Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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