This week on Startup to Storefront, we're joined by Berk Bahceci, founder of Heraclea Olive Oil—a brand rooted in heritage, sustainability, and a deep love for the land.

Founder Berk Bahceci rekindled his family's olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his family's conventional approach to production. The result? A thoughtful blend of tradition and innovation—powered by solar energy, rainwater collection, and natural fertilizers—ensuring that every drop of Heraclea Olive Oil is not only delicious, but also a reflection of a deep commitment to sustainability.

What began on a 100-acre stretch of mountainous land in Turkey—where life moves in harmony with nature—is now a brand that's reshaping how we think about the most essential ingredient in our kitchens.

In this episode, you'll learn: The history of olive oil and where it really comes from The ultimate guide to buying real quality olive oil How worker-owned funds can help transform entire communities The best way to store olive oil for peak freshness and flavor

This isn't just a conversation about food—it's a story about honoring legacy, embracing sustainable innovation, and building a brand deeply connected to the land it comes from.

Tune in now—link in bio.

P.S. Keep an eye out—we're announcing a very special Heraclea Olive Oil giveaway this Wednesday! You won't want to miss it.