I wanted to share a conversation one of my students, Debbie, and I had recently. Debbie's making great progress in her journey of building a million-dollar brand. But like many entrepreneurs, this is not her first go at building something big. This time, she's going at it using the blueprint I share in 12 Months to $1 Million.

Debbie's nailed down her audience and her product now, but asked me for advice on how to attract investors. As you'll discover in this episode, there are three big things an investor wants to see in place before they'll get excited about throwing their money behind a brand. Plus, and this may be the most important piece of all, they're looking for a certain mindset… and they can tell within seconds whether a brand owner has it.

Take good notes so you'll be ready when it comes time to pitch investors for your brand. And do let me know if you experience any significant shifts after you listen.