Kent is the CEO of Hudson Investing and since 2017 he has acquired 617 units valued at $51 million dollars. Before this, Kent was a partner in the private select business unit within the multifamily private equity firm Birge & Held. The firm currently has over $1.5 billion dollars in assets under management made up of over fifteen thousand units.

Let's dive in to learn more about what to focus on in 2022 and how has Kent achieved what he has achieved after leaving "Birge & Held".

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[00:01 – 06:35] Opening Segment

• Kent talks about his background.
• Kent's experience with management and consultant space and how that translated to real estate.
• How he got started with his real estate investing career.

[06:35 – 11:34] Multifamily and Birge & Held

• What ultimately led Kent to multifamily
• Apartments vs Single-family homes
• How being a part of Birge & Held Asset Management helped Kent to grow.
• Lessons learned at Birge & Held.
• How Kent decided to leave Birge & Held and move forward on his own.

[11:34 – 27:14] What to Focus on

• Kent talks about what markets they are focused on.
• Why Kent decided to focus on the midwest versus chasing the hot markets.
• Why you have to look at things differently in 2022
• Kent breaks down where market research and rent comps become important.
• How Kent changed his underwriting
• The importance of understanding the return on the money you are going to invest.
• Why understanding the demand in a market is the key measure.

[27:14– 33:54] Round of Insights

Apparent Failure:

The lender dropped out on the day of closing a deal.

Digital Resource:

Calendly and monday.com

Most Recommended Book:

Think Again

Daily Habit:

Meditation

#1 Insight for Multifamily Investing

Start with the market and the submarket before you even get into the underwriting model.

Best Place to Grab a Bite in Indianapolis

Three Up

Contact Kent:

To learn more go to Kent's website.

Tweetable Quotes:

"If I work for you I can never be you." - Kent Ritter

"You can't really look at what the property has historically done." - Kent Ritter

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