Higher Ed Pulse

By Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, o... more

4.8

2525 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

Higher Ed Pulse episodes:

December 15, 2021Signals #5: How to Plan, Start, Grow and Maintain an Incredible TikTok Account at Your University
On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed.
Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content.
Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:
If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?
Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?
Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to leadership...how did you know it was time to do so?
You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.
Learn more about this episode in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
51min
December 15, 2021 Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.
This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.
In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat.
Follow Callie on Twitter
Follow Callie on Instagram
Connect with Callie on LinkedIn
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 27min
December 09, 2021 Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.
On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving.
In March of 2009, Erin became an admissions counselor at The Parson’s School of Design, which is a part of The New School in New York City. Over the course of a decade, Erin worked her way up to the role of Associate Vice President of Enrollment — just a step away from a VP. But this past July, she left higher education and started working in sales at CampusESP — a shift that, at first glance, seemed a bit strange.
Tune in to hear the story behind how Erin came to terms with the fact that as prestigious as the VP title was, she ultimately didn’t want the post. To learn more about Erin's story and the current work she does at CampusESP, you can connect with her on LinkedIn here.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 6min
December 02, 2021 Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher Ed
On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money.
Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are using predictive analytics through the academic year to empower their marketing and admissions teams with the daily insight they need to increase quality inquiries, applications, and enrolled students.
To learn more about the work Gerald and his team are doing at Inroads, you can visit their website here or connect with Gerald on LinkedIn.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
56min
November 30, 2021 Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies
One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent storytelling, good insight, great ideas, and a heck of a lot of fun from this conversation between two of your favorite enrollment marketing nerds.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
52min
November 18, 2021 Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnell
On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” Janice Cheng-McConnell is the Assistant Director of Graduate Enrollment Communications at Syracuse University.
Janice started working in higher ed as a fry cook in the dining hall of her alma mater, Binghamton University. Since then, she has worked at state schools, community colleges, and larger private schools, and as such, has a diverse perspective on how different admissions and marketing teams function.
In this conversation, Janice reflects on the most important advice she received from mentors along her professional journey, what makes a great leader, and what higher ed needs to “figure out” if it wants to reduce employee turnover.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
43min
November 17, 2021 Signals #1: Where Do High School Students Really Spend Their Time Online
Higher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time.
On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online.
The duo offer creative ideas for how to build content programs and advertising strategies that resonate with next generations of students. Stream the episode for thoughtful commentary on how to adapt and improve your school’s student recruitment strategies to compel Gen Z to enroll at your college or university.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 5min
November 17, 2021 Signals #2: A Breakdown of the Ads that High School Students Actually Remember
It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students.
Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram, TikTok, Snapchat, and YouTube when trying to reach Gen Z.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
49min
November 17, 2021 Signals #3: How to Design a Student Recruitment Advertising Campaign That Goes Viral on TikTok
On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account. Paige shares detailed insight into what does and doesn’t work on the platform, who should be (and shouldn’t be) creating content on your TikTok account, and how to increase your chances of going viral.
Stream a fun dialogue filled with campaign ideas, expert tips and tricks, and examples of the colleges and universities that are early adopters of the platform and currently slaying the game!
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h
November 11, 2021Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good Thing
On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally published on the In Your Element podcast — a sister show to The Enrollify Podcast.
This fast-paced dialogue drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education.
Cliff Holekamp is the Cofounder & Managing Director of Cultivation Capital. On this episode, Eric and Cliff discuss:
The ethical and financial ramifications of a needs-blind admissions model
Why university programs like entrepreneurship are becoming more and more popular
How recruiting and retention go hand in hand
The rise of technological innovation across universities and why colleges are really tech companies
If you are not already subscribed to In Your Element, you can do so here.
Learn more about this episode and about our sponsors in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
39min

FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

More shows like Higher Ed Pulse

RHAP: We Know Survivor by Survivor Know-It-All, Rob Cesternino

RHAP: We Know Survivor

1,517 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

165 Listeners

Pod Save America by Crooked Media

Pod Save America

87,134 Listeners

Up First from NPR by NPR

Up First from NPR

56,511 Listeners

The Higher Ed Geek Podcast by Dustin Ramsdell

The Higher Ed Geek Podcast

34 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,537 Listeners

The Higher Ed Marketer by Caylor Solutions

The Higher Ed Marketer

49 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

13 Listeners

AI for U by Brian Piper

AI for U

7 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

24 Listeners