Higher Ed Pulse

By Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, o... more

4.8

2525 ratings

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FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

Higher Ed Pulse episodes:

September 17, 2021 Fanatical Fridays Episode 45: How to Reimagine Freshman Year — And Other Insights from The Enrollify Podcast Roadshow
Zach and Mickey debrief after The Enrollify Podcast Roadshow and riff on ideas about how the freshman year should be reimagined. Should students be required to enter college as “undecided”? Should the core curriculum include content on “how to manage a budget”, “understanding your personality test”, “possible career pathways for people like you”, etc?
Students might have an idea of what they want, but they don’t always know how to get there…what if freshman year was hyper-focused on helping students understand how the world actually works before allowing them to take major-specific courses?
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
38min
September 16, 2021 Episode 103: How To Reimagine Experiential Learning In Higher Education
Experiential learning has become such a buzzword in higher ed. I don’t know a single school that doesn’t tout their “experiential approach” to learning. And yet, so many students graduate underprepared for the workforce.
In this episode, Dr. Neil Niman, a faculty member at University of New Hampshire’s College of Business and Economics joins Zach for a progressive conversation on the future of coursework, course modality, and experiential learning.
Learn all about the Business in Practice (BiP) program that Dr. Niman created, which includes more than 70 courses on trending topics like “Bitcoin and the Blockchain”, “Agile Product Management”, “How to Talk Stocks”, and “College to Career: How to Stand Out in Today's Job Market”, and discover how UNH is helping students graduate with real-world working experience through their student-run digital agency, Voice Z Digital.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
48min
September 02, 2021 Episode #102: An SEO Tip for Higher Ed Marketers — and a Special Announcement!
How do you evaluate your on-page SEO game? How do you optimize your website pages to increase their rankings for one or more targeted keywords? Learn a simple framework for how to dissect top ranking pages to boost your page on SERPs.
Also — The Enrollify Podcast is heading out on the road! Next week we will be interviewing students, VPs, and CMOs on the topic of “The Future of Higher Ed: What Students Actually Want, What the World Needs, and How to Design a Sustainable Experience That Achieves Both Ends.” Follow Zach on LinkedIn for live updates!
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
22min
August 27, 2021 Fanatical Fridays Episode #44: How to Conduct a Post-Fall Enrollment Assessment to Better Your Student Recruitment Strategies
On this week’s episode of Fanatical Fridays, Mickey outlines a framework he uses to help enrollment managers evaluate the strategies and tactics that worked best to recruit this year’s class (and the ones that that didn’t work at all), in order to craft a more sustainable recruitment plan for the next recruitment cycle.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
30min
August 26, 2021 Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.
From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.
And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.
On this week's episode, Zach shares 10 lessons learned and takeaways taken after 100 conversations with some of the best in higher ed. The lessons are as follows:
1. Stop Asking Broad Questions and Expecting Meaningful Insight
2. Copywriting is the Most Accessible, Affordable, and Underrated of Marketing Tactics
3. Imitate First, Differentiate Second
4. Measure Twice, Cut Once
5. The Future of Brand is Casual
6. "How to" Content Still Really Freakin' Works
7. Marketing Attribution is Still Subjective—And That's Not Necessarily a Bad Thing
8. 80% of Your Content Can Be Good if 20% of Your Content is Great
9. Insert Yourself Into the Conversation
10. Higher Ed Marketers are More Progressive Than You Think
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
36min
August 20, 2021 Fanatical Fridays Episode #43: How to Hire in Higher Ed Right Now
Join Zach and Mickey for a conversation around the do’s, don’ts, and really don’ts of hiring in and around higher ed right now.
Mickey fleshes out a favorite framework he uses to help schools hire for the right roles from Jack Welch, former CEO of General Electric. Zach riffs on why organizations need to do a better job of paving other pathways to financial and influential success outside of the path to leadership.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
40min
August 19, 2021 Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing
Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.
Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first collaboration with Enrollify was through a strategic partnership with Mongoose (where she was working up until last year). A proud early adopter of Enrollify, Natalie is now a full-time member of the team working on Enrollify and its sister brands, mainly behind the scenes on marketing strategy, but is excited to (finally) go behind the mic.
In this episode, we pack in a recap of noteworthy marketing discoveries thus far, get inside our founder's head and hear more about HIS story, and get 100 random insights that may or may not help you grow, but will hopefully entertain you. Trust us, you won’t want to miss this one!
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 16min
August 12, 2021 Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple.
But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer.
On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is, why it matters for student recruitment, and which schools are slaying this new approach to prospect engagement.
To learn more about community marketing in higher ed, and get a plethora of examples of schools doing it well, subscribe to Unibuddy’s bimonthly newsletter, The Chat.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
51min
August 06, 2021Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix.
Tune into this episode to learn the following:
What conversational marketing means in higher ed student recruitment
Successful frameworks for how to implement conversational marketing and admissions strategies at your institution
Why prospective students respond so well to conversational messaging
How to stand out from your competition with a unique tone, voice, and approach to admissions communications
Learn more about this episode and about our sponsors in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
38min
August 05, 2021 Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated.
On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students.
Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll.
You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at www.successucoach.com.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
48min

FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

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