Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

August 27, 2021 Fanatical Fridays Episode #44: How to Conduct a Post-Fall Enrollment Assessment to Better Your Student Recruitment Strategies
On this week’s episode of Fanatical Fridays, Mickey outlines a framework he uses to help enrollment managers evaluate the strategies and tactics that worked best to recruit this year’s class (and the ones that that didn’t work at all), in order to craft a more sustainable recruitment plan for the next recruitment cycle.
Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
30 min
August 26, 2021 Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.
From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.
And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.
On this week's episode, Zach shares 10 lessons learned and takeaways taken after 100 conversations with some of the best in higher ed. The lessons are as follows:
1. Stop Asking Broad Questions and Expecting Meaningful Insight
2. Copywriting is the Most Accessible, Affordable, and Underrated of Marketing Tactics
3. Imitate First, Differentiate Second
4. Measure Twice, Cut Once
5. The Future of Brand is Casual
6. "How to" Content Still Really Freakin' Works
7. Marketing Attribution is Still Subjective—And That's Not Necessarily a Bad Thing
8. 80% of Your Content Can Be Good if 20% of Your Content is Great
9. Insert Yourself Into the Conversation
10. Higher Ed Marketers are More Progressive Than You Think
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min
August 20, 2021 Fanatical Fridays Episode #43: How to Hire in Higher Ed Right Now
Join Zach and Mickey for a conversation around the do’s, don’ts, and really don’ts of hiring in and around higher ed right now.
Mickey fleshes out a favorite framework he uses to help schools hire for the right roles from Jack Welch, former CEO of General Electric. Zach riffs on why organizations need to do a better job of paving other pathways to financial and influential success outside of the path to leadership.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min
August 19, 2021 Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing
Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.
Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first collaboration with Enrollify was through a strategic partnership with Mongoose (where she was working up until last year). A proud early adopter of Enrollify, Natalie is now a full-time member of the team working on Enrollify and its sister brands, mainly behind the scenes on marketing strategy, but is excited to (finally) go behind the mic.
In this episode, we pack in a recap of noteworthy marketing discoveries thus far, get inside our founder's head and hear more about HIS story, and get 100 random insights that may or may not help you grow, but will hopefully entertain you. Trust us, you won’t want to miss this one!
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 16 min
August 12, 2021 Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple.
But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer.
On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is, why it matters for student recruitment, and which schools are slaying this new approach to prospect engagement.
To learn more about community marketing in higher ed, and get a plethora of examples of schools doing it well, subscribe to Unibuddy’s bimonthly newsletter, The Chat.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
51 min
August 06, 2021Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix.
Tune into this episode to learn the following:
What conversational marketing means in higher ed student recruitment
Successful frameworks for how to implement conversational marketing and admissions strategies at your institution
Why prospective students respond so well to conversational messaging
How to stand out from your competition with a unique tone, voice, and approach to admissions communications
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
38 min
August 05, 2021 Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated.
On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students.
Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll.
You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at www.successucoach.com.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
July 29, 2021Episode 97: Questions Every Higher Ed Marketer Should Be Asking Right Now
The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year!
On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:
Where are the keyword gaps in your competitor’s SEO strategy?
How can you make your content more searchable?
If a user had to complete a survey before they could “x” out of your website and describe their experience with your school in three adjectives, what do you hope those adjectives would be?
If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college. What does this mean for recruitment?
How do we win the quality lead game and stop playing the antiquated quantity lead game?
This week’s episode is brought to you by Element451. Have you heard the news? Element just launched a brand new certification course on Enrollment Analytics — and they are giving away scholarships to a few Enrollify subscribers! Apply before August 15th to qualify!
Learn more about this episode and about our sponsors in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
20 min
July 23, 2021Fanatical Fridays Episode 41: Summer Sessions #5 — The Future of College and University Websites
On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites. Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus.
Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include:
Search will not be ancillary to navigation, search IS navigation
Video experiences and chat will be the rule, not the exception
Websites will become more “choose your own adventure” and less “pre-architected”
CMSes will be controlled by marketing not IT
Digital experience will see the kind of conversion rates that today’s on-campus events do of 40-50%….and we’ll see actual campus visits start converting at higher rates. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college.
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
44 min
July 22, 2021Episode 96: Enrollment Marketing Benchmarks Series — Digital Advertising
This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.
You can stream part one, the State of Event Marketing in Graduate Enrollment Management here, part two, the State of Content Marketing in Graduate Enrollment Management here, or part three, the State of Email Marketing here.
Tune in for insights, data, and strategic recommendations for how to up your digital advertising game in 2021 and beyond.
To access the full benchmarks report, visit www.BeatTheBenchmarks.com!
More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:
The research conducted for this report spanned a period of 12 months looking at hundreds of marketing campaigns that involved thousands of content pieces and prospect actions.
The vast majority of marketing tactics and channels were targeted to prospective graduate students roughly 18-50 years of age, across an extremely wide variety of demographics, psychographics, industries, professions, and education levels. The following statistics allow you to understand the breadth and depth of data we scoured that is the backbone of this report.
The way schools used to rely on physical, in-person recruitment events has dramatically changed over the past few years, but has been especially impacted since the start of the pandemic.
Grad school fairs are no longer the mass-recruitment lead source they once were, and schools have moved to hosting their own information sessions and open houses.
The biggest change in the last year is the predominance of virtual events as a result of the pandemic, which means we now have more data on virtual admissions-related events than ever before to analyze and identify the new benchmarks.
Before the pandemic, virtual events typically achieved 25-40% attendance rates out of registrants, but as you will see in the report, more students are signing up and attending recruitment events than ever before.
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
35 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.