Higher Ed Pulse

By Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, o... more

4.8

2525 ratings

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FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

Higher Ed Pulse episodes:

July 22, 2020 Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions
We’re living through a moment where peer-to-peer influence is more powerful than ever before.

In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.

Yet colleges and universities still struggle to lace their enrollment marketing strategies with authentic student voices.

Why is that? Especially when anyone who has worked in admissions knows how crucial student stories are at influencing prospects through the enrollment journey.

On this week’s episode, Zach sits down with Kevin Obomanu from Unibuddy to discuss how to leverage students as brand ambassadors…and, specifically, how to ensure that the student voice is front and center in all aspects of enrollment marketing — from search campaigns to yield campaigns.

Furthermore, Kevin shares creative insights into how enrollment management teams can increase diversity, equity, and inclusion in the sharing of student stories and throughout the admissions process as a whole.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 1min
July 17, 2020 Fanatical Fridays - Episode 7
On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get back on track. The conversation moves into a discussion about "Cadillac" vs "Kia" schools, and how higher cost schools can tweak brand, value proposition, and communications to beat competition. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
39min
July 16, 2020 Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment
You know your website is hugely influential in a student's journey to enrollment...
And chances are you've heard of user experience (UX) design...
But perhaps you're not entirely sure what it is or why great UX design matters?
On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design.
Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics are crucial to have access to when crafting a user-focused experience, and why great user-experience expands beyond an institution's website.
Gearing up for a website overhaul? Be sure to tune into this episode before you get too far along in the process!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
58min
July 15, 2020 SecondLook: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook.
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
11min
July 10, 2020 Fanatical Fridays - Episode 6
On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing decision.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
34min
July 09, 2020 Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift
There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.
Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen?
Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc.
People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to jump through endless hoops before a conversation can ever take place (looking at you, inquiry form!).
Enter chatbots and conversational marketing.
On this week's episode, Zach sits down with Mark Kilens, the VP of Content and Community at Drift (the first ever conversational marketing platform), to discuss how colleges and universities can attract, engage, and delights prospects, applicants, and students with conversational marketing strategies.
Tune in for an incredibly inspiring and insightful chat about the future of student recruitment and strategic enrollment marketing — and why conversational marketing is especially pertinent for this next academic year.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
50min
July 02, 2020 Episode 50: Becoming Intelligent Admissions Officers
Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.
But how often is this data actually leveraged to its full potential?
And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns?
On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of data-backed decision making in higher ed and what admissions leaders can do to help their teams become "intelligent admissions officers."
Tune in for an exciting conversation on why the key differentiator between the best and worst enrollment management teams in 2020/2021 will be in how these teams strategically leverage prospect, inquiry, and applicant data.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
47min
June 26, 2020 Fanatical Fridays - Episode 5
A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
43min
June 25, 2020 Episode 49: A Moment of Truth for University Marketing and Communication Teams
For years, marketing teams at colleges and universities have been output focused.
Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts.
But Rob Zinkan, a Vice-President at RHB (a higher education consultancy), believes that COVID-19 will bring about the end of this era.
On this week's episode, Zach and Rob discuss what the future of higher education marketing communications will look like and, specifically, what will distinguish the "winning" MarComm teams from the "losing" teams in a post-COVID world.
Before RHB, Rob worked in higher ed marketing for over two decades, at institutions large and small. He also regularly writes on all things strategic marketing for Inside Higher Ed.
This episode is a must-listen for any marketing and communications professional looking to maintain any meaningful budget in AY 20/21 and beyond.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
52min
June 19, 2020 Fanatical Fridays - Episode 4
Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
37min

FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

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