Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

June 04, 2021 Fanatical Fridays Episode 36: A Special Announcement
We're gearing up to launch a new, special segment of Fanatical Fridays called SUMMER SESSIONS. ☀️
Get ready for 6 episodes designed especially to teach you a new strategy and/or tactic that will help you become a better enrollment manager or higher ed marketer this summer.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
9 min
June 03, 2021 Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising
Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.
If a picture's worth a thousand words, a video must be worth a million?!
90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.
And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest search engine. It's time we change that.
On this week's episode, discover how to generate ideas and insight into how to up your school's creative assets to earn and win the attention of qualified prospective students.
Furthermore, we'll teach you how to reach more qualified prospective students by experimenting with remarketing lists, optimizing your bidding strategies, and using converting and assisting keywords from your Search campaigns to create a more customized audience for you to reach.
Unpack why your daily budget should be 10X your Video CPA, how to help YouTube's optimization algorithm improve your campaign faster, and how sitelink extensions on TrueView for action campaigns can drive up to 40% higher conversions!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
42 min
May 27, 2021 Episode 88: How the Post-Pandemic Reality will Affect Branding in Higher Education
On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.

They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for everyone, which, more or less seems to be the message that most schools subscribe to today.

Furthermore, they wrestle with how colleges and universities will repair the branding of higher education holistically, as offerings like Lambda School, General Assembly, and others, become more socially acceptable as alternative education pathways.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
50 min
May 21, 2021 Fanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2
This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series (catch the first episode here). Zach Busekrus is joined by a special guest, Jamie Gleason, a 15-year enrollment management veteran (both on campus and in the ed-tech/enrollment marketing space).
Anthony de Mello, a Jesuit priest and psychotherapist said that “We yearn for change, but cling to the familiar.” Those who have been in enrollment management for a long time get opportunities every year to adapt what they do — and summer is often when many of those changes are attempted. Zach asks Jamie if he had opportunities to change how he did things on or after May 1st as a Director of Admission, what would he do differently? What would he focus more on and less on? What practices would he implement to bring about sustained change within an institution or within the admissions office?
If you are heading into that summer mindset when everything starts to feel stale, tune into the episode for fresh ideas that go beyond the familiar.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
32 min
May 20, 2021 Episode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1
In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific.
In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old “what’s next in enrollment marketing” question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you’ve been using). Is there a point in which personalization potentially damages the idea of greater community? And are the arcane methods of print outdated for today’s audience...or is there still a place for them in the university’s comm flow?
Don’t miss the show to hear insights from Jamie and Zach about what’s next in enrollment marketing.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min
May 14, 2021 Fanatical Fridays Episode 34: How to Advertise on YouTube: 3 Tips for Higher Ed Marketers
A recent Pew Research Center report pegged YouTube as the most popular and fastest-growing social media platform, reaching 81% of US adults in 2021 — up from 73% in 2019. And Gen-Z? 90% of them watch one or more videos on the platform every month!

But, enrollment professionals have struggled to effectively use YouTube for student recruitment — and it's time that changes.

On this week's episode of Fanatical Fridays, Zach offers a crash course on YouTube advertising for enrollment marketers. Tune in to the show to generate ideas and insight into how to leverage different ad formats and audience types to increase your school or program's brand awareness.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
31 min
May 06, 2021 Episode 86: How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment
Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack?

On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind — an education technology company focused on storytelling through personalized, one-to-one video.

Zach and Kerry discuss how to rethink the student recruitment process and make it more sustainable (just because you need to increase enrollment by 10% doesn't mean you must buy another 10,000 names for your search campaigns).

Tune in for a thought-provoking and timely conversation about the future of personalized communications in higher ed.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 19 min
April 30, 2021 Fanatical Fridays Episode 33: Data Points That Help Enrollment Marketers Personalize their Communications
Zach and Mickey share practical ideas for the data points that enrollment managers should be leveraging to better personalize their communications to prospective students. Don't miss the debate on the value of personas at the end and a special announcement about a new series coming out this summer!
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min
April 29, 2021 Episode #85: How Enrollment Marketers Should Advertise on TikTok
TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?

According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up their TikTok game today, and tangible ideas for how they can do so.

Watch this video to understand the various advertising options available on the platform, which colleges and universities are currently slaying their TikTok game, and what investment your school should be ready to make when starting out.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min
April 22, 2021Episode 84: The Problem with Marketing Attribution in Higher Ed
In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space.

Joseph dives into the following questions:
What are the most important channels for enrollment marketers to be spending money in right now?
Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed marketers should be focused on right now?
If you were building a university’s marketing and admissions team from the ground up today, what kind of skills would you look for in an enrollment marketer? What kind of talent would you hire and why?
Don't miss the show to hear about insights from Joseph about how higher ed marketers should reshape the lens through which they understand marketing attribution.
Learn more about this episode and about our sponsors in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
58 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.