Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

March 05, 2021 Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer
It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix.

On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Snapchat have seen over the last six months and speculate as to why less than 10% of higher ed marketers are running ads on either platform.

Tune in for an exciting debate on what incentivizes enrollment management teams to experiment with new strategies and which areas of friction prevent them from doing so.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
35 min
March 04, 2021 Episode 77: Why Higher Ed Marketers Aren't on Snapchat and TikTok (And Why This is a Huge Mistake)
In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.
On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising.
Among the myriad topics discussed, Matt and Zach chat about two especially interesting findings that Glacier's report uncovered—the reported effectiveness of TikTok and Snapchat strategies and the lack of institutions currently playing in these ponds.
About 86% of higher ed marketers reported success in their TikTok strategies and yet only 1.9% of schools are currently advertising on the platform. In a similar vein, higher ed marketers reported a 64% increase in the effectiveness of Snapchat campaigns with only 9% of colleges and universities currently using the platform for enrollment marketing.
Tune in to the show for a greater understanding of where higher ed marketers are spending their budgets right now, and where Matt thinks they should be spending their cash in the near future.
This week's episode is brought to you by Squiz!
Squiz has so many exceptional products that are worth checking out, but the two we have been most impressed by is their custom site search product, Funnelback, and their Website platform, which is a true DXP.
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And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…
And their DXP? It’s so much more than a traditional Website CMS. A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform. Get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market.
Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible…
To learn more about Squiz’s secret sauce, head on over to www.enrollify.org/chatter/squiz.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
52 min
February 26, 2021 Fanatical Fridays Episode 27: Clubhouse for Admissions Teams and How to Move the Needle on Enrollment Numbers this Week
On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know about the platform.
From there, these two higher ed nerds share ideas for how enrollment management teams can stand out in an ever-crowded sea of subpar communication flows.
Tune in for a light, fun, and thought-provoking conversation.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29 min
February 25, 2021Episode 76: The Future of Video Marketing for Student Recruitment
In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:
How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?
What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?
Can you give us a crash course on the role video plays in SEO?
What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?
Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
February 18, 2021Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder
Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:
Hiring creators and developing original audio and video content
Using video as a conversion tool and not just an asset for general brand awareness
Leveraging SparkToro for insights on their target market before launching a strategic marketing plan
Spending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew
Check out the latest 'solo-pod' from Zach below.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
20 min
February 12, 2021 Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?
On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions.
Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. Is this a good thing? A bad thing? An okay thing? Find out on this week's show. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
37 min
February 11, 2021 Episode 74: The Only Real Solution to Higher Ed's Relevancy Crisis
In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic.
More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest in order to survive.
On this week's solo-pod episode, Zach talks about what colleges and universities need to do immediately if they want to still exist in the next 5-10 years.
The key? It starts with a school's website...the digital space that has become the welcome center, the admissions office, the student center, and more in this unprecedented year.
Tune in for practical ideas on how to rethink the value your school's website delivers to prospective students.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
33 min
February 05, 2021 Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech
On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams.
Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment marketers might breakdown the technical silos that exist. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
42 min
February 04, 2021 Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)
Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience.
On this week’s episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed — from working as a director of financial aid to working in enrollment management consulting to serving as an interim cabinet member at a university.
Steve shares lessons, stories, and advice he garnered throughout his career and offers a framework for how to know if/when it’s time to pursue your next gig in the great higher ed career ecosystem.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 1 min
January 29, 2021 Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team
In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together.
Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador program (from finding the best-fit students to identifying desired results) in order to leverage the power of micro-influencers. And as a special bonus, make sure you listen to the show for an exciting free offer from the hosts.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.