Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

April 15, 2021 Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform
Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him — even if they were sparse.
Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be.

Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools with little-to-no time, money, or expertise can do to better their marketing and communications game.
Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
51 min
April 09, 2021 Fanatical Fridays Episode #32: What Admissions Counselors Can do Today to Increase Deposits
May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021. On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!).
Check out our show notes for more episode details and to learn about our sponsors.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
33 min
April 08, 2021 Episode 82: Introducing CRMprov — a New Podcast from Enrollify
CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software.
Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate institutions, two different CRMs, two data sets...and all the other stuff that goes along with it. And, spoiler alert, they decided to go with a different CRM altogether.

Listen in to hear how their internal process unfolded, who's owning the implementation now, and how it's going so far. And don't forget to subscribe to CRMprov so we can notify you every time a new episode airs!
Check out our show notes for more episode details and to learn about our sponsors.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
April 01, 2021Episode 81: Introducing Starter Stories — A New Podcast from Enrollify
We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories.
Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life.
In today's show, enjoy a sneak peek into our first three Starter Stories episodes:
Episode 1: Kanahoma—Seth Odell, Co-Founder and CEO
Episode 2: Unibuddy—Diego Fanara, Co-Founder and CEO
Episode 3: mStoner—Michael Stoner, Co-Founder and President
And don't forget to subscribe to Starter Stories so we can notify you every time a new episode lands!
This episode is brought to you by our friends at Mongoose, Squiz and Goodkind.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
49 min
March 26, 2021 Fanatical Fridays Episode 31: LinkedIn Video Ads and an Exciting Announcement...
If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign before? If so, were you left overwhelmed, underwhelmed, or perhaps just confused? If you answered "yes" to any of the above, then this week's episode of Fanatical Fridays is for you. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
21 min
March 25, 2021 Reimagining Student Success in Higher Ed: A Conversation on the Future of Financial Aid

About the Interviewee:
Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency and the student experience, Amy has spent her entire career optimizing the financial aid process while ensuring institutions maintain compliance with Federal Title IV regulations. A nationally renowned and sought-after speaker, Amy champions ideas that can help turn the tide for millions of students who drop out of higher education every year for reasons related to finances. Amy holds a BA in English Secondary Education from the College of St. Rose in Albany, NY and a Master of Science in Higher Education from Walden University.
About our Partner: Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education.
Squiz has so many exceptional products that are worth checking out, but the two I have been most impressed by are their custom site search product, Funnelback, and their Website platform, which is a true DXP — don’t worry, I’ll explain what this means momentarily.
For the next wave of digital natives, search is not ancillary to navigation, it IS navigation. And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…
And their DXP? It’s so much more than a traditional Website CMS. A CMS is meant for exactly what it claims to be: content management. It's an important part of your martech stack and an important part of the student lifecycle. But that's just it: a part.
A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform in order to create the kind of experiences simply not possible with just a CMS. (Or at least, impossible without a giant IT web team to support all of the APIs and constant upkeep.)
Say goodbye to the finicky plug-ins of WordPress and the crappy site architecture of Drupal that hurts your SEO, and get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market.
Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible…
Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generation of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.

Resources mentioned during the interview:
CampusLogic
Student Financial Success
Shift Summit
Amy Glynn
Twitter: AmyGlynn15
Medium: https://amyglynn.medium.com/
LinkedIn: https://www.linkedin.com/in/amy-glynn/

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
59 min
March 19, 2021 Fanatical Fridays Episode 30: Yield Strategies Schools Can Implement Now — And a Special Announcement
What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mickey shares a framework he uses to help enrollment teams think creatively about discerning whom to continue to nurture post-application and whom not to.
Plus, stay tuned for a special announcement at the end of the show!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34 min
March 18, 2021 Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing
People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.
On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last fall.
Zach inquired at close to 80 business schools and reports on what he learned from the more than 1,000 email communications he received.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
37 min
March 12, 2021 Episode 29: What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning
Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value.
On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generational cohort already more skeptical of higher education than Gen-Xers and Millennials.
These two enrollment marketing aficionados explain why all enrollment marketers, especially those working at community colleges, should be paying attention to what’s happening on American Idol right now to inspire how they recruit this next generation of students and position their program offerings.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
35 min
March 11, 2021 Episode 78: The Secret to Building Brand Equity in Higher Ed
Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.
On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education.
Ian offers several thoughts and ideas around how a school’s curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
59 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.