Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

January 28, 2021 Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing
In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team.
And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.
Wondering exactly how to incorporate more students into your marketing strategies? You won't want to miss this episode, where Zach offers some creative ideas for maximum impact.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
47 min
January 22, 2021 Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021
In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals.
Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plus, Mickey discusses his tried-and-true framework from working in enrollment management for categorizing work tasks and some of his favorite business books (cue Patrick Lencioni titles).

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
45 min
January 21, 2021 Episode 71: The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions.

The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the highest impact careers, buy homes, or start families.
Students around the country are taking on huge amounts of debt to get access to the education they want and need. By enabling students to fund their education through exclusive funding opportunities, Bold.org broadens access to that education in an affordable and sustainable way. Check out the eye-opening conversation about the future of financial aid between Zach and Dror in our latest episode!

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
52 min
January 14, 2021 The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States, and building a more sustainable recruitment and enrollment experience between students and higher education institutions.
47 min
December 18, 2020 Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021
On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers in 2021. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
40 min
December 10, 2020 Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed Professionals to Watch Going into 2021
SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.
Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to.
On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
51 min
December 03, 2020 Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers
Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.
On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.
Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
55 min
November 20, 2020 Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before
Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show!
Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year).
How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the questions of these prospects!
Furthermore, we're seeing huge upticks in requests for the development of "power phrases" to help equip enrollment teams with snippets of branded copy that helps them articulate their school's unique value proposition in truly unique ways.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
39 min
November 13, 2020 Fanatical Fridays Episode 20 — 3 Actionable Ideas and Frameworks that Enrollment Managers Can Implement Before Thanksgiving
On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hacks that are helping schools increase organic rankings without needing to publish a lot of new content, and why enrollment teams who are not already incorporating conversational marketing strategies in their student recruitment strategy stack, should be doing so! This conversation is jam-packed with tactical ideas that will help your team think bigger, act smarter, and implement quicker! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
45 min
November 12, 2020 Episode 68: Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It
For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.
On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.
Plus, site search can be an antidote for enrollment marketers with little control over their website's design—you may not be able to control site architecture, but with the right search tool, you can enable prospects to find the information they're searching for with as little friction as possible. Don't miss this episode for tips on reducing barriers for your prospects!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.