Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

August 14, 2020 Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's
How do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? What lessons can higher ed marketers learn from Trader Joe's to improve the performance of their digital campaigns? And does Gen Z navigate websites differently than Gen X and Gen Y? Get answers to these questions and more on this week's episode of Fanatical Fridays with Mickey Baines! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
35 min
August 13, 2020 What Does It Actually Mean to Be an Enrollment Marketer?
Why can't admissions operate more like Trader Joe's?
What would happen if every enrollment management team had a marketer-in-residence?
And what does it actually mean to be an "enrollment marketer"?
On this week's episode of the podcast Zach and Will Gribble, Director of Enrollment Marketing at Presbyterian College, wrestle with these questions and many others.
Will shares incredible insight into the convergence happening between higher ed admissions and marketing teams and offers a multitude of ideas for how the budding discipline of "enrollment marketing" can help break down silos, shift focus from outputs to outcomes, and positively impact an institution's bottom line.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
56 min
August 07, 2020 Fanatical Fridays Episode 10: How to Work from an RV & Why Your Website Needs a Culture Audit
Digital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school.
In a world where campus visits and recruitment events are not happening, schools need to communicate their brand’s voice…their differentiators…in digital formats. And few are standing out right now.
What does digital personality look like? How does differentiation happen when students are discovering every school from a 11/12 inch screen?!
Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
27 min
August 06, 2020 If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed
A special thanks to Mongoose for making today's conversation possible. Check out their new guide to help you determine what kind of chatbot your school needs at www.mongoooseresearch.com/enrollify
He dropped out of college in 2000 to work full-time at his mother’s small business marketing firm...
In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers.
Today, he is one of the most respected voices in the industry on all things SEO, Market Research, and Audience Intelligence.
On this week's episode of the podcast, Zach sits down with Rand Fishkin, founder of Moz, and Co-Founder and CEO of SparkToro, to discuss the future of brand building, SEO strategy, and market research in higher ed.
For 51 minutes, one of the world's most renowned marketers becomes and enrollment marketer...you're not going to want to miss this one folks!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
55 min
July 31, 2020 Fanatical Fridays — Episode 9: This Week in Enrollment Marketing
There's a lot going on right now...but it's important to stay focused on the strategies, tools, and tactics necessary to pivot, creatively, as we enter this next recruitment cycle. On this week's episode, Zach and Mickey discuss how to stay focused on the "big rocks", ZeeMee — the social app for prospective students disrupting the admissions space, and a new ad offering from Pandora that might change audio advertising as we know it...forever. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
32 min
July 30, 2020 Leveraging the Power of Digital Word-of-Mouth: How ZeeMee is Reinventing the College-Application Process
“Stories over scores."
This notion was one of the foundational pillars behind the creation of ZeeMee — the #1 social media platform for real-time student engagement.
ZeeMee helps colleges and universities reduce melt and increase yield through its chat, college communities, roommate match quiz and other powerful engagement tools — it's safe to say they're true disruptors in the #EdTech space.
On this week's episode of the podcast, Zach sits down with Vanessa Didyk, ZeeMee's CEO, for a riveting conversation on the future of college admissions.
We’re living through an unprecedented moment in college admissions.
Travel has been suspended, college fairs have been moved online, and high schools around the country are planning on everything from resuming full-time, in-person learning to full-time distance learning this next year.
Tune in to discover what Vanessa predicts this fall will look like and how ZeeMee plans to help colleges and universities bring some amount of order to the challenging chaos this next recruitment cycle will bring. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
40 min
July 24, 2020 Fanatical Fridays — Episode 8
This fall will be like no fall before for enrollment marketers. On this week's episode of Fanatical Fridays, Zach and Mickey chat about new strategies for student recruitment in a travel-less and campus visit-less reality. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
22 min
July 22, 2020 Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions
We’re living through a moment where peer-to-peer influence is more powerful than ever before.

In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.

Yet colleges and universities still struggle to lace their enrollment marketing strategies with authentic student voices.

Why is that? Especially when anyone who has worked in admissions knows how crucial student stories are at influencing prospects through the enrollment journey.

On this week’s episode, Zach sits down with Kevin Obomanu from Unibuddy to discuss how to leverage students as brand ambassadors…and, specifically, how to ensure that the student voice is front and center in all aspects of enrollment marketing — from search campaigns to yield campaigns.

Furthermore, Kevin shares creative insights into how enrollment management teams can increase diversity, equity, and inclusion in the sharing of student stories and throughout the admissions process as a whole.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 1 min
July 17, 2020 Fanatical Fridays - Episode 7
On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get back on track. The conversation moves into a discussion about "Cadillac" vs "Kia" schools, and how higher cost schools can tweak brand, value proposition, and communications to beat competition. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
39 min
July 16, 2020 Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment
You know your website is hugely influential in a student's journey to enrollment...
And chances are you've heard of user experience (UX) design...
But perhaps you're not entirely sure what it is or why great UX design matters?
On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design.
Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics are crucial to have access to when crafting a user-focused experience, and why great user-experience expands beyond an institution's website.
Gearing up for a website overhaul? Be sure to tune into this episode before you get too far along in the process!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
58 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.