Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

July 15, 2020 SecondLook: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook.
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
11 min
July 10, 2020 Fanatical Fridays - Episode 6
On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing decision.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
34 min
July 09, 2020 Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift
There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.
Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen?
Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc.
People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to jump through endless hoops before a conversation can ever take place (looking at you, inquiry form!).
Enter chatbots and conversational marketing.
On this week's episode, Zach sits down with Mark Kilens, the VP of Content and Community at Drift (the first ever conversational marketing platform), to discuss how colleges and universities can attract, engage, and delights prospects, applicants, and students with conversational marketing strategies.
Tune in for an incredibly inspiring and insightful chat about the future of student recruitment and strategic enrollment marketing — and why conversational marketing is especially pertinent for this next academic year.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
50 min
July 02, 2020 Episode 50: Becoming Intelligent Admissions Officers
Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.
But how often is this data actually leveraged to its full potential?
And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns?
On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of data-backed decision making in higher ed and what admissions leaders can do to help their teams become "intelligent admissions officers."
Tune in for an exciting conversation on why the key differentiator between the best and worst enrollment management teams in 2020/2021 will be in how these teams strategically leverage prospect, inquiry, and applicant data.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
47 min
June 26, 2020 Fanatical Fridays - Episode 5
A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min
June 25, 2020 Episode 49: A Moment of Truth for University Marketing and Communication Teams
For years, marketing teams at colleges and universities have been output focused.
Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts.
But Rob Zinkan, a Vice-President at RHB (a higher education consultancy), believes that COVID-19 will bring about the end of this era.
On this week's episode, Zach and Rob discuss what the future of higher education marketing communications will look like and, specifically, what will distinguish the "winning" MarComm teams from the "losing" teams in a post-COVID world.
Before RHB, Rob worked in higher ed marketing for over two decades, at institutions large and small. He also regularly writes on all things strategic marketing for Inside Higher Ed.
This episode is a must-listen for any marketing and communications professional looking to maintain any meaningful budget in AY 20/21 and beyond.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
52 min
June 19, 2020 Fanatical Fridays - Episode 4
Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
37 min
June 18, 2020 Episode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and Universities
Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.
Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information.
What's more interesting?
Based on the results of college and university ad recall surveys conducted by Glacier, the three most expensive advertising channels (music streaming, television, and billboards) report the lowest ad recall while the three most affordable channels (social media, posters in high schools, and display ads) report the highest recall!
On this week’s episode, Zach Busekrus chats with Matt Diteljan, the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America, about the state of postsecondary marketing to high school students.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
50 min
June 16, 2020SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:
SecondLook on Spotify
SecondLook on Apple Podcasts
SecondLook on Google Podcasts
Show Links:
Social Code's COVID-19 Trends Report: What Re-Entry Looks Like and How Marketers Should Adapt
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
June 12, 2020 Fanatical Fridays – Episode 3
Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
38 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.