Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

May 12, 2020SecondLook: Fall 2020 Enrollment Stats, LinkedIn Stories Launches in Brazil, and CPM Sharply Declines on Display Networks
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
10 min
May 07, 2020 Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19
From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game!
On the show this week, we feature an energetic conversation between Zach and Mickey on how enrollment marketers can best leverage this all-but-usual moment we find ourselves in.
Tune in for original ideas and passion-filled insights on how to get "fanatical" about student recruitment in the era of COVID-19.
Among other questions, Mickey answers:
- How should VPs of Enrollment and Marketing be leading right now? Are there any good examples of strong leadership you’ve seen in recent weeks that you could share?
- Where should enrollment marketers be spending their final dollars and where do you predict budgets will be spent come July 1 through the end of 2020?
- Over the course of you’ve seen strong admissions teams and weak marketing and communications departments. Can you speak to an operation that you were wowed by? What lessons might our listens garner from this efficient, engaging, and effective operation? - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
53 min
May 05, 2020 SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
April 30, 2020 Episode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19
Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment season like none other.
Where should you start? How does one even begin to think about strategic enrollment marketing during a global pandemic?
On the show this week, Zach sits down with Suzan Brinker, who previously served in marketing directorial roles at both Northeastern and Penn State (and is now an independent higher education marketing strategist), to discuss how to leverage faculty, maximize marketing ROI, and reduce friction in admissions in the era of COVID-19.
Among other questions, Suzan answers:
1. In a time where budgets are frozen (or fully spoken for) how can enrollment marketers better equip faculty members to be true advocates for their programs?
2. What inspired you to really grow you career as a higher ed marketer rather than stay on the agency side of things?
3. What’s a sort of crawl, walk, run strategy you’d recommend higher ed marketers consider as they rethink their marketing and student recruitment tactics over the next 6-12 months?
4. You have $10,000 that you have to spend on a campaign over the next 30 days. How do you spend it and how will you measure the campaign’s success? - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
42 min
April 28, 2020 SecondLook: Most Common SEO Mistakes of 2020, Facebook Reverses CBO Mandate, and LinkedIn Stories Coming Soon
What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why was Facebook's Campaign Budget Optimization mandate in February so poorly received, and then reversed? And what should you expect from the rollout of LinkedIn Stories? Tune in to find out! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
12 min
April 23, 2020 Episode 40: The Past, the Present, and the Future of Social Media in Higher Education
In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising.
Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting set up with a Facebook page.
On the show this week, Zach sits down with Kasandrea Sereneo the founder of #HigherEdSocial to discuss the past, the present, and the future of social media in higher education.
Founded in 2015, the #HigherEdSocial community has become the largest and most recognizable association for social media managers and digital communication professionals working in higher education.
Their members come from more than 50 countries around the world and from more than 5,000 different colleges and universities.
Tune in for an exciting conversation on the origin story of #HigherEdSocial and Kasandrea's predictions for how social media will continue to reshape the way colleges and universities attract, engage, and delight students. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
57 min
April 21, 2020 SecondLook: Pilot Episode
SecondLook is the podcast version of Enrollify’s weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that are worth keeping tabs on!
This week, we look at how COVID-19 has impacted Google Search trends, why it's prime time to try advertising on Twitch, and what language you should avoid using in communications to prospective students during these unprecedented times. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
11 min
April 16, 2020 Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences
When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters you office sends to suspects each year?
If it’s been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers from Tudor Collegiate Strategies to discuss why words really matter and to share ideas for how schools can develop more personalized, empathetic, and engaging communications experiences — especially in the era of COVID-19. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
40 min
April 09, 2020 Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19
How to Communicate Appropriately with Students During COVID-19: A 5 Step Guide for College

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min
April 02, 2020 Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19
Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cut short, and there’s a good chance you won’t be going to college this fall (well, at least not physically).
We wanted to better understand how the search behavior of high school seniors and high school juniors has changed as a result of COVID-19, so we sat down with Alex Stepien, the CEO of Cappex. Cappex is a platform that helps bridge the gap between student, parent, and institution. Since 2007, they’ve had more than 13 million students register to use their platform and in the last 12 months, they have seen more than 1.4 million students create accounts.
On this week’s episode, Alex shares detailed insights into the questions and concerns the classes of 2020 and 2021 are asking search engines and expressing in surveys. Among others, Alex answers the following questions:
- Do you think the new NACAC rules coupled with this reality we're all living through will have any meaningful effect on yield?
- What search queries are most popular among high school seniors right now? What about high school juniors?
- How will students whose high schools have chosen to evaluate them with pass or fail criteria, and who are pursuing acceptance at standardize test-optional institutions, stand out?
- What sort of bearing do you believe COVID-19 is going to have on higher education and what do you think enrollment marketers can do to best prepare for this fall and beyond?
Tune in for an engaging, thought-provoking conversation. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
37 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.