Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

June 11, 2020 Episode 47: How Enrollment Marketers Can Build Their Personal Brands
Higher education is in the midst of major disruption. Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19…some institutions have even closed their doors for good.
As such, the job market for education professionals just got more competitive. On this week’s episode, Zach Busekrus chats with Dr. Colby Jubenville who is, among many other things, an international speaker, author, educator and coach, about the importance of developing and scaling one’s personal brand.
During his tenure in higher education, Dr. Jubenville has published over 40 peer-reviewed and professional trade articles. He is certified in Harrison Assessments and routinely conducts 360 reviews for corporate clients and mid/large scale companies throughout the United States. His insights have been published in the Washington Times, Nashville Business Journal, The Tennessean, The Nashville Post, Canvas Magazine, and AthleticBusiness.com.
Dr. Jubenville outlines a compelling and actionable framework for how to create unique value and communicate (“sell”) that value to the world. This episode is a must-listen for any higher education professional looking to advance inside — or even outside of — the industry.
Learn more about Dr. Colby Jubenville at https://drjubenville.com/ of by connecting with him on LinkedIn at https://www.linkedin.com/in/drjubenville/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
56 min
June 09, 2020SecondLook: How Poor User Experience Could Now Hurt Your SEO Rankings
Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:
SecondLook on Spotify
SecondLook on Apple Podcasts
SecondLook on Google Podcasts
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
June 05, 2020 Fanatical Fridays – Episode 2
Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to receive notifications every time a new episode of Fanatical Fridays is published! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
35 min
June 04, 2020Episode 46: Making Sense of the Many College Student COVID-19 Surveys
Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times.
Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental well-being, and how these realities affect their willingness/ability to pay tuition.
On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.
Tune in for a thoughtful conversation filled with key ideas and takeaways from this data including:
How enrollment management teams can protect the mental health of current and deposited students
How marketing and communication teams can pivot to virtual orientations
How to make meaningful change happen within bureaucratic institutions
Special thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.
http://mongooseresearch.com/enrollify
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min
June 02, 2020 SecondLook: How Admissions Teams and Virginia's College Students are Handling COVID-19
What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out! - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
11 min
May 29, 2020 Introducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify Podcast
Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’re going to riff on the latest marketing and technology trends shaping enrollment management, share insights into what we’re “noodling” on in with respect to admissions and marketing in any given week, and give you really specific, tactical advice on how to move the needle in your context over the next 7 days. In short, we’re going to have a lot of fun…and we want to invite you to the party. This podcast is a collaboration between Enrollify and Kennedy & Company.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
May 28, 2020 Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS
If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏.
Here's the reality — you don't need just need a prettier website. What you do need is a website built on a modern CMS (Content Management System) that empowers you to attract, engage, and delight users from their very first visit all the way through graduation (and beyond!).
On this week's episode, Zach chats with Luke Summerfield who is the Go-to-Market Lead for HubSpot's Website & CMS Hub.
Luke is an inspiring thinker and a true disruptor in the website design and development space — he was also the world's youngest paintball store owner at the age of 15!
Tune in for a passionate conversation on the future of website design and development and what enrollment marketers need to know about how to leverage their websites as a vehicle for lead-generation and student success.
Special thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.
http://mongooseresearch.com/enrollify

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 1 min
May 21, 2020 Episode 44: Leveraging Uncertainty — What Enrollment Marketers Can Do Today To Prepare For A Fall Recruitment Cycle Like No Other
Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com.
Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall.
On this week's episode, Zach engages Will Patch — who heads up enrollment marketing strategy at Niche (the largest school search site on the internet) — in a riveting conversation around the aforementioned survey results, Niche's latest education website benchmarks report, and strategies for rural student recruitment.
Will Patch worked in enrollment marketing in a variety of roles at Manchester University for 9 years before joining the team at Niche. He is also the coordinator of the popular hashtag #EMChat and hosts the Enrollment Insights Podcast. Among others, Will answers the following questions in this interview:
- Niche has been surveying students week-over-week since March 16th. Can you share any notable changes in response over the past 8 weeks?
- What are 2-3 things enrollment marketers can do right now to improve their website performance?
- At the end of April, you published a blog article on rural student recruitment. Can you speak to your findings on differences between rural populations in the college search process? - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
1 hr 11 min
May 19, 2020SecondLook: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update
Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:
SecondLook on Spotify
SecondLook on Apple Podcasts
SecondLook on Google Podcasts (coming soon!)
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
May 14, 2020 Episode 43: How Students Perceive Social Media Ads and What That Means for Higher Ed Marketers — in the COVID-19 Era and Beyond.
Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media advertising as they searched for, and evaluated, colleges.
Chris was particularly interested in learning how influential — if at all — social advertising was in a student's decision to inquire about, apply to, and ultimately enroll at an institution.
On this week's episode, Zach and Chris discuss the outcomes of these interviews and explore the insights that enrollment marketers can garner from this data.
Chris spent over four years working in marketing at the University of South Carolina and has recently transitioned to the agency world working as a digital strategist at Cyberwoven (a website strategy, design, and development agency).
Among other questions, Chris answers:
- What advice do you have for folks who aren’t sure where to start when it comes to planning campaigns for the next 4-6 months?
- Before joining the team at Cyberwoven, you worked in marketing at USC for over four years. Were there any particular lessons you learned around working with admissions or faculty that our listeners might garner some wisdom from?
- In an article you recently published on Inside Higher Ed you discuss that marketing science shows us that lower share-of-voice costs can be an inexpensive growth opportunity. Can you elaborate on what you mean here for our listeners? - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
36 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.