Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model.

This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today.

In this episode, Hilary covers:

- Why Wibbitz made the change

- What some of the signs and indicators are that you should make this transition

- The impact it has on understanding your target audience, customer lifecycle, and marketing tactics/channels you use

- How it influences sales & marketing alignment, product & marketing alignment, and the marketing team’s structure

- The things that shouldn't change when making this transition

Links

Wibbitz >> https://www.wibbitz.com/

Think Like A Monk by Jay Shetty >> https://www.goodreads.com/book/show/51942513-think-like-a-monk

OpenView Build >> https://podcast.openviewpartners.com/

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward