What actually separates high-performing revenue teams from the ones missing quota?

In this episode of Hit Your Numbers, James Bissell sits down with Adam Kay, CRO at GoodFit.io, to unpack why most go-to-market strategies are built backwards, and how that’s killing efficiency, focus and growth.

Adam shares hard-earned lessons from scaling VC-backed startups and explains why most revenue leaders still can’t clearly define their ICP. They dive into why throwing more AEs at a revenue problem rarely works, why most signal tools are misused, and how winners build predictable, repeatable engines before trying to scale. If you’re a CRO, VP Sales, founder or AE trying to build pipeline in a crowded, AI-saturated world, this episode will challenge how you think about market mapping, hiring, tooling and focus.

This isn’t about adding more tech. It’s about getting the fundamentals right.

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-kay-55559311/

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this episode, James Bissell sits down with James Matthews, Chief Commercial Officer at Connectd, to unpack what really happens when sales professionals progress from SDR to leader, and why so many revenue teams struggle when they scale.

James Matthews shares candid insights from his journey in venture-backed businesses, explaining why hiring more AEs is not a strategy, why forecasting breaks when fundamentals are weak, and why many revenue leaders cannot properly define their ICP beyond surface-level firmographics.

James Bissell and James Matthews explore the chaos that often comes with rapid growth, the pressure from boards and investors, and the dangerous “spreadsheet business” mentality that ignores market reality. They also discuss why AI has not made GTM easier - as most teams are using it incorrectly - and why repeatability and predictability must come before scale.

For anyone progressing from SDR to leadership, or currently leading a revenue team under growth pressure, this episode offers a grounded, practical blueprint for building predictable growth without burning out your team, or your forecast.

Follow James Matthews on LinkedIn https://www.linkedin.com/in/mrjamesmatthews/

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this episode, James Bissell breaks down how to close deals without defaulting to discounts. He shares practical negotiation strategies, live-tested talk tracks, and closing lines that drive outcomes, without giving up your margin.

Perfect for SDRs, AEs, and revenue leaders who want to stop bleeding unnecessary discounts and start closing with confidence. If your deals are stalling or you're constantly being told you're "too expensive," this is the episode you need.

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Hit Your Numbers podcast, James sits down with seasoned sales leader Chris Muir for a masterclass on how to run deal reviews that actually move the needle. From setting the right cadence and expectations, to avoiding the dreaded “forecast interrogation,” Chris shares real-world insights from 30 years in sales, plus tactical frameworks for making deal reviews a driver of growth, not admin.

Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismuir/

Check out The Sales Readiness Playbook: https://www.therevenueenabler.com/the-sales-readiness-playbook

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

Sales is about inspiring change, and storytelling is your sharpest tool.

In this solo episode, James Bissell breaks down exactly how to use his custom-built Storytelling GPT to create customer stories that build trust, reduce risk, and close more deals. From how to introduce a story mid-call to the proven structure that makes your success stories resonate - this is practical, real-world sales enablement, powered by AI.

If you’re in a sales role and struggle to articulate customer value, this tool and episode are a must-watch.

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hit Your Numbers, James Bissell is joined by Matt Bruce, Founder of Moree, a fast-growing outsourced business development agency. Together, they dive into the reality of building pipeline in 2026, and what too many sales teams are still getting wrong.

From lazy tech stacks to the myth of scaling, Matt breaks down why most outbound strategies fail and how his team gets reps back to basics, with powerful results. Expect real talk on pressure, persona strategy, what a good customer profile actually looks like, and why context beats volume every time.

Follow Matt on LinkedIn: https://www.linkedin.com/in/matthew-bruce-33b4863/

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

Too many AEs are labelled “ramped” after 90 days, despite being nowhere near sales ready. In this solo episode, James Bissell breaks down The Sales Readiness Playbook, his new framework for building pipeline-ready reps faster and with less burnout.

You’ll hear the 4-part RAMP model, why traditional onboarding is broken, how to certify skill, not just time in seat, and how the best teams are reducing ramp while increasing win rates.

Perfect for VPs of Sales, founders, and anyone hiring AEs in 2026.

Get the free ebook at TheRevenueEnabler.com

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this fast tactical episode, James Bissell gives you a punchy, proven way to handle one of the most common cold call objections: “Where did you get my number?” Instead of scrambling or falling back on weak answers like “Lusha” or “ZoomInfo,” James shows you how to anchor in value and flip the call back in your favour.

This is a must-listen for SDRs and AEs who want to open more conversations and avoid awkward call shutdowns.

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Bill Richards shares what most sales managers get wrong when trying to build a high-performance culture. Drawing from his time scaling Indeed’s operations, Bill dives into the balance between coaching, hiring, and performance management, and how to keep your team on mission without burning them out.

Follow Bill on LinkedIn: https://www.linkedin.com/in/wjrichards/

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.

Still not using ChatGPT to run your deals? You're leaving speed, precision, and pipeline coverage on the table.

In this solo episode, James Bissell breaks down exactly how Account Executives can use the Projects feature in ChatGPT to streamline pipeline management - from writing follow-ups and prepping demos to scoring deals and building business cases in minutes.

Whether you're managing five deals or 50, this episode walks through how to set up your GPT, what templates to load in, and how to get high-quality outputs that actually save time. If you're in mid-market or enterprise SaaS sales, this one will be a game-changer.

Free Sales Resources:

→ Do you need more pipeline?

→ Is your win rate too low?

→ Do you need to close bigger deals?

I’ve created a load of free resources to help you solve the problems above.

Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per

month, cold email templates, video and voice note scripts and more.

Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,

Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.

The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and

group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com)

Hosted on Acast. See acast.com/privacy for more information.