Let's talk about the business of wellness…

 

My guest today is Holly Thaggard, the founder of Supergoop, a business with a mission to change the way the world thinks about sunscreen. As you’ll hear, Holly’s vision was sparked by a close friend being diagnosed with skin cancer – an experience that has motivated her over the last 15 years to continually disrupt and innovate in the sunscreen category.

 

Holly shares her approach to innovation, why it’s the little steps that matter, and how she determines the right time to launch (spoiler: it’s before you’re ready).

 

We talk about the early days of founding a brand with a non-negotiable agenda, convincing retailers to do things differently, and how education is the critical element for any consumer brand. So, let’s go ahead and dive in.

 

Thank you to our sponsors:

 

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

 

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.