Hook Better Leads: Home Service + Roofing Marketing

Jordan Desbien shares what he learned from stress and pain of business failure, what happened, and what he is doing now.

In preparation, I also asked folks this weekend why they believe roofing companies fail... and the top 3 reasons according to 100+ people were:

#1 Finances + Cash Flow - don't understand their numbers / accounting, taxes, lack of profit/not charging enough or greed & indiscretion. 

#2 Leadership & management - selfish CEO, lack of humility, or problems with mindset,  

#3 Systems & Processes - don't create duplicatable systems, over-dependence on a high-performing owner, think that sales alone will be enough. Don't know how to hire or train sales reps. 

Do you agree that these are the top 3? What else would you add?

Contractor Brand: https://thecontractorbrand.com
Hook's website: https://hookagency.com

How To Get Into Metal Roofing? On this podcast we get the value, aesthetic beauty and longevity Metal Roofs provide and how roofers can actually market this to existing customers.

Sherwin Williams Website: https://www.sherwin-williams.com/
Hook Agency Website: https://hookagency.com/

How do you get started on Inside/Outside sales and 'The Roofing Machine?' How did Mark Godaire sell 5.4M in a year? What is the future of selling and how can you sell more this week? All this covered in this episode!

https://reevaimpact.com
https://monarchroofing.biz/
Our website: https://hookagency.com

Why do most roofing brands suck? We tried to get to the bottom of it and what to do about it in this interview.

Kickcharge's website: https://www.kickcharge.com/
Our website: https://hookagency.com/

Heather Hitchcock joins us as she enters her third year of running a roofing business, as a single mom. 

Royal Roofing's Website: https://royalroofingoftexas.com
Hook's Website: https://hookagency.com

Aaron Bible of Options Exteriors shares his experience of getting acquired and how you can learn from it.

His website: https://optionsexteriors.com/
Hook Agency's website: https://hookagency.com

We're all learning – and one thing I don't know much about is when you should have your people be W-2 and not 1099, but don't worry Tim Johnson of Smith Jadin Johnson gives us all of the key information. Hire and retain legal council to get legal advice. 

*The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this show are for general informational purposes + entertainment only.

Consider this a mini-masterclass in using storytelling for marketing. Charles Antis tells stories as examples and I learned a ton!

Antis Roofing's website: https://www.antisroofing.com/
Our Website: https://hookagency.com/

What is the REAL reason some shady insurance adjusters or companies deny claims with obvious damage? 

Is it because they believe some homeowners won’t fight back, even after paying a premium for 10-50 years? 

Raymond Wendell Little of Perimeter Roofing - brought attention at a scale very little else has around this issue. 

This video has been seen by 25 million people or more on all platforms - I think more people have seen this video than almost any roofing video. 

So how would you have done it different? Sound off in the comments on Youtube - I need the engagement and Raymond can handle it.

Watch the video first because there's a ton of context the original video didn't show. 

Here's some encouragement to be in local FB groups, how to find them, and get free leads by scaling your customers into them for referrals. We also discuss ethics and leadership, should you use charity in marketing, and other free ways to get leads. 

Ascend's Website: https://ascenddigitalexperts.com/
Hook's Website: https://hookagency.com