Hook Better Leads: Home Service + Roofing Marketing

Patrick Shelton of Minneapolis' 'Current Resident' joins us https://currentresident.tv/ - Current Resident is a video production team that works with a lot of agencies in town, shares why video ads perform video, and a ton of video marketing statistics including:

“By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” – Cisco

74% of #B2B marketers say video converts better than any other type of content.

In the past year, the number of advertisers using video in direct-response campaigns across our platforms increased 3.8X

There are 432,000 hours of video uploaded to YouTube daily. Daily!  

“59 percent of business professionals feel they can give a piece of content their undivided attention more so today than they could just one year ago. 49 percent of respondents said they are more selective about the content they consume to one year ago.”

From Facebook: 

Shopback used the Create to Convert method and saw a 5.5X better conversion rate and a 5.7X lower cost per registration from its video ads compared to using still ads alone. And on average, brands using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads.

From Adspresso: 

According to this poll, almost 69% of marketers say video ads outperform image and plain text ads on Facebook, while the best medium for finding a new product is videos, according to almost a third of shippers.
In one example, the agency ClearPivot sees 20% to 30% higher conversion rates with video on Facebook ads. Plus, 22% of people say they use video to gather info on brands.

The first three seconds of a video ad delivers 47% of its value for your brand. In the first 10 seconds, your brand gets 74% of the ad’s value. Make sure you make the most of these critical first few seconds.

Tim and chats with guest Tom Davis of Signpost about three great ways to used email marketing to your advantage even after the hard work of making a sale is behind you.

In this episode, Tim talks with Logan Shinholser about one of the greatest struggles that contractors face in marketing today... separating themselves from the crowd!

In this episode Tim connects with Devon Tilly and Scott Hicken of Art of Construction to get real about what it what marketing agencies are doing (and what they should be doing) for their construction company clients. Devon and Scott give some valuable insight to both the marketing agencies and contractors out there.

In this episode we cover a few things that many who are just getting into the business of selling roofs might find valuable. Also, we touch on dealing with rejection and having fun doing your job.

In this episode of the Hook Better Leads podcast, Tim goes head-to-head with Monroe McKay discussing which of these two customer relationship management softwares "take the cake".

Tim talks with Dale Dupree of The Sales Rebellion about some of the struggles associated with sales and how, with the right habits and community, a life in sales can be great!