Hook Better Leads: Home Service + Roofing Marketing

An age-old strategy to get more people on your website is to ask 10-20 people who are experts in your field a question a lot of your audience & prospects care a ton about… Some call it ego bait – because these people tend to promote the roundup or guide after it’s done. 

This seriously works – especially if you include people who have audiences of their own – and have the attention of your ideal customers. 

But I suggest LEAD GENERATION CHAMPIONS do this for more than just the increase in people promoting your article… and getting a TON of website traffic. 

It also can be a great way to make connections and solidify relationships with STRATEGIC PARTNER type people. Folks in your industry that could connect you with a lot of business. 

1. Find a question your audience cares about a lot. 
2. Identify 10-20 small-mid-large audience influencer type people that have the expertise that’s respected by the audience you’re trying to reach.
3. Reach out with a “hey do you want to be part of an expert roundup”? Email / tweet/ personal conversation.
4. Roundup the best answers, and make sure the post has great images and makes them look GOOD. 
5. Promote the post aggressively on social media, tag the influencers and potential strategic partners, and have them promote it too. 
6. Little used step 6 – create referral relationships with these folks, and try to send them business as well!

An underutilized business strategy that goes beyond website traffic – content can help you build $-making relationships, and help others build their business too. 

1. Links, Content or Technical?
2. Meta Titles or De-index thin and duplicate content?
3. Do audits add value?
4. Should we trust Google?

Do you help us get more links back to our site? How?

How are you identifying keyword phrases to target?

Are we looking at what competitors are ranking for as part of our keyword strategy?

What is your take on content, what is the role of content in SEO?  Who writes it, what’s the rhythm?

What percentage of your work is ‘technical SEO’ and audits?

For ‘on page SEO’ are we expected to do some of that work, or do you handle it?

What are the Key Performance Indicators that will help us decide if we’re pacing successfully 6 months and one year in?

1. How and why to you hire for aptitude and attitude, not just for had skills
2. The "Padded Plow"
3. How do we create an environment that’s naturally motivating
4. Why we emphasize asking for a result not giving the process
5. Why we encourage new teammates to add their own processes and tweak processes
6. Why it's so important to celebrate wins often
7. Do Millennials + Gen Z need more encouragement?
8. How people react differently when you treat them like adults

1. Google Local Services
2. Hardcore SEO (better content, high authority links, - constant improving your website)
3. Expanded Broad Match Google Ads
4. Boots on the ground local marketing (Truck wraps, signs, events, social, video)
5. Referral systems + Partnerships

1. Scam calls “Google my business needs to be fixed”
2. HomeAdvisor
3. Yelp, Houzz, Angies List high pressure upsells 
4. Fake SEO or super cheap companies 
5. Guaranteed Leads Companies