Hook Better Leads: Home Service + Roofing Marketing

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Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.

You’ll learn:

The most impactful roofing tech tools right now

How AI can save contractors hours every week

Automation strategies for scheduling, estimating & follow-up

Why tech adoption is a mindset, not a skillset

2025 predictions for roofing industry technology

Whether you’re a tech nerd or a roofing traditionalist, this episode will help you stay ahead of the curve.

📌 Learn more at: https://hookagency.com
📌 Connect with Andy: https://jobprogress.com

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic Caminata
Struggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.

You’ll learn:

Why the roofing industry has a sales talent shortage

The traits to look for when hiring sales reps

How to create a training system that actually works

Why culture beats commission in long-term performance

How Dominic built one of the most respected roofing sales teams in the country

If you want to grow your roofing business beyond yourself, this episode is a must-watch.

📌 Connect with Dominic: https://renaissanceroofing.net

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart
Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.

You’ll learn:

• Why relying on marketing alone is dangerous for growth
• The Carnivore vs. Herbivore vs. Omnivore sales model
• How to structure your team for hunters and closers
• Why strong cultures require high initiation standards
• The DDT formula to double revenue: more reps, more conversations, higher close rates

Plus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what’s working NOW for roofing, solar, and home services sales teams.

📌 Connect with Sam: https://thed2dexperts.com

Master the Art of Storytelling with Jay Golden | Hook Better Leads Podcast
Want to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.

You’ll learn:

How to find endless stories from your own life

The Journey Curve framework for powerful storytelling

Why transformation, not victory, makes your story compelling

How tension builds trust (and why most business stories fail)

Practical tips for keynotes, marketing, and everyday conversations

Whether you’re a contractor, marketer, or CEO, these insights will help you build influence and grow your business through authentic, powerful storytelling.

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads Podcast

What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.

Topics:

• Building a brand people remember
• TV jingles, tiger suits, and trucks that pop
• Why details (like your office!) actually matter
• What separates top sales reps from average ones

👇 Connect with Ben / Roof Tiger
🔗 Website: https://www.therooftiger.com
📱 Instagram: https://www.instagram.com/benjamintiger

📍 Learn more about Hook Agency: https://hookagency.com

#RoofingMarketing #HookBetterLeads #RoofTiger #ContractorBranding

What if giving without expectation could actually grow your business? 💡

In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.

Learn how the “Happy & Scrappy” mindset can inspire your team, build deep community ties, and even drive long-term business growth. Whether you're in roofing or any home service business, this conversation is a masterclass in brand impact through purpose-driven leadership.

👉 Like, share, and subscribe for more home service marketing insight!

What if going viral is overrated?

In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.

🔧 Whether you’re a roofer, remodeler, or local contractor—if you’re tired of the marketing hamster wheel, this is your roadmap to real, lasting visibility.

Why Community Involvement is the Secret Growth Engine for Home Service Businesses

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.

Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.

Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.

✅ Learn the real ROI of giving

✅ Build a brand that people want to work for

✅ Get tactical tips to launch community initiatives now

👉 Watch now and subscribe for weekly home service growth tactics.

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.

🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.

Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.

✅ What elite closers do before every sales meeting

✅ The mindset that drives 7-figure producers

✅ Why VA support might be the smartest sales hack

✅ The “Closer Frequency” — and how to get on it

🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.

🔗 Check out Chuck’s training: https://topreptraining.com

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into:
 • The psychology behind referral asks
 • Why most salespeople fail at referral systems
 • How to get 70%+ close rates through strategic referrals
 • Role-play scripts that actually work
 • Using small-dollar gift cards the smart way
 • Social media tactics to boost organic leads through storytelling
 • What marketers are missing when it comes to systemic referral marketing

If you’re in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

👉 Learn more about John’s work at: https://www.johntheroofpro.com