Hook Better Leads: Home Service + Roofing Marketing

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.

From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram.

✅ Learn how to:
 • Engage roofers and homeowners without selling out
 • Harness haters to boost your reach
 • Structure videos for maximum retention
 • Steal viral formats from other industries—and make them yours

📈 Whether you’re a contractor or home service marketer, this episode delivers actionable strategies to get real views that actually convert.

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.

Learn practical strategies for home service businesses to:

• Build high-trust websites that convert
• Capture authentic customer and crew imagery
• Use video to future-pace homeowner expectations
• Reinforce culture and retention through social proof
• Turn internal team wins into a recruiting engine

Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales

Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.

Learn how top companies are:
 • Using AI to instantly review technician performance
 • Coaching reps on the go with real-time insights
 • Leveraging call analytics to close more deals
 • Increasing average ticket sizes by talking smarter, not harder

If you’re in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.

🎯 Subscribe for weekly strategies that grow home service leads!

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

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In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.

They cover:
 • The biggest mistakes contractors make when offering financing
 • Why “leading with affordability” increases conversions
 • How HVAC pros and roofers can shift from order takers to real closers
 • Psychological pricing and website strategies that reduce abandoned leads
 • What financing info should (and shouldn’t) be on your website

🔥 Whether you’re a roofer, HVAC pro, or home service marketer, this episode will help you turn “No’s” into “Yes’s” by meeting customers where they’re at.

🛠️ Visit Improveitfy → https://improveitfy.com

Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.

We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.

🔧 Learn why “revenue is vanity, profit is sanity”

📈 Hear how one agency grew from $2K to $280K/month

💡 Uncover the power of curated communities and peer learning

🚀 Want to create unstoppable momentum in your contracting business?
Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.

Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.

🔥 Topics Covered:
 • How to balance marketing experiments and proven strategies
 • Why roofing companies need mascots and stronger community brands
 • Building momentum that private equity-backed companies can’t replicate
 • Crystal’s biggest marketing wins (and painful lessons)
 • How to spot when it’s time to pivot or press harder

🎯 Ready to turn your marketing into a magnet for leads? Watch now!

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.

Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.

Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.

✅ Learn the secrets of becoming locally famous
✅ Unlock community-based influencer marketing
✅ Get real-life strategies that drive referrals and loyalty

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.

If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.

They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service brand—this episode delivers honest, actionable insights on building lasting impact.