Hooked - by Nir Eyal

'How to build habit-forming products'

If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for the business.

Nir Eyal takes us through the 'Hook Model' which teaches business what they need to build into their offering to get consumers hooked:

1. Triggers (external & internal)
2. Action
3. Variable Reward
4. Investment

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