Texas Tech Athletics recently unveiled a major rebrand focused on its visual identity, set to be fully implemented for the 2026-2027 academic year.

 

The core of the rebrand revolves around a return to a classic, cleaner look, which fans have been requesting.

 

Here are the key details:

 

1. The Modernized Double T Logo

"Level the Bevel": The biggest change is a "modernized" Double T logo. This is essentially a return to the historic flat, non-beveled Double T, removing the 3D black shading that has been used since 2000.

 

 

Design: The new design is clean, flat, and features proportional elements and updated colorways, drawing inspiration from logos used by the school from 1963-1999.

 

Rollout: The logo will be on all athletics uniforms starting with the 2026-2027 season. It is already visible on the turf practice field and the new United Supermarkets Arena court.

 

 

2. Additional Marks and Caricatures

The rebrand introduces a full suite of updated athletic marks:

 

Rearing Masked Rider: A modernized version of a classic rearing Masked Rider logo will serve as the new secondary mark for athletics.

 

Tertiary Marks:

 

A logo pairing the modernized Double T with the new Rearing Masked Rider.

 

A revised Texas state outline with the modernized Double T overlaid.

 

Raider Red Caricatures: Refreshed, sport-specific caricatures of the mascot, Raider Red, have also been developed.

 

Important Distinction

The new modernized Double T and accompanying marks are exclusive to the Texas Tech Athletics Department. The main university will continue to use the beveled, three-dimensional Double T as its official campus brand identity.

 

 

100th Anniversary Throwback: For their 2025 Homecoming game, Texas Tech is wearing special throwback-inspired uniforms to celebrate the program's 100th anniversary. These black jerseys feature a simple red "TECH" across the chest (from the 1925 team) and the flat Double T on the collar.

 

 

"GalvanICED" Alternate Uniform: In a collaboration with alum and Adidas athlete Patrick Mahomes, the team unveiled a special "GalvanICED" white uniform for a November game, which features Mahomes' Gladiator logo and galvanized, metallic-looking numbers.

 

 

Sources

 

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