Omer Agiv is the co-founder and CEO of Faireez, an AI-powered housekeeping platform delivering hotel-style cleaning services to multifamily buildings. A serial entrepreneur with seven startups under his belt—including one acquired by Anheuser-Busch—Omer brings deep expertise in digitizing traditional industries. With Faireez, he's aiming to disrupt the outdated home cleaning model by providing on-demand, tech-enabled daily housekeeping that enhances resident lifestyle and property value.

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Key Takeaways

• Faireez makes housekeeping a modern apartment community amenity, offering AI-powered daily cleaning services tailored to multifamily properties.

• The platform benefits three key groups: residents (who want convenience), property managers (seeking lifestyle-enhancing amenities), and cleaners (offered stable, respectful employment).

• Unlike gig economy models, Faireez partners with professional cleaning companies and assigns one "fairy" per building for consistent service.

• This model enables short, high-frequency cleaning sessions (15–20 minutes daily) and creates a trust-based relationship with residents.

• Faireez enhances NOI for property owners while offering residents a premium, lifestyle-driven amenity.

Topics

From Beer Analytics to Domestic Tech

• Omer previously built and sold a startup that provided real-time beer consumption analytics for breweries worldwide.

• He's passionate about applying tech to "low-tech" industries—first beer, now housekeeping.

• Faireez was born from his frustration of working long hours and still coming home to do dishes at midnight.

Housekeeping for Apartments

• Residents dislike daily chores and only have access to bi-weekly deep cleaning services.

• Property managers lack truly useful, lifestyle-enhancing amenities to differentiate their buildings.

• Cleaners face unstable gig work—Faireez offers full-time partnerships, insurance, and steady assignments.

Why Gig Economy Models Fail in Housekeeping

• Previous "Uber for cleaning" startups failed due to inconsistent quality and no recurring relationships.

• Faireez does the opposite: one assigned cleaner ("fairy") per building, pricing per chore (not hour), and better-than-market pay.

• Building trust and consistency drives better service, community engagement, and resident satisfaction.

AI and Tech

• Machine learning optimizes routing, scheduling, and dynamic pricing per city and chore type.

• Faireez is piloting video-based assessments where residents film their space and get an instant plan, quote, and cleanliness score.

• Their systems update pricing frequently to keep it affordable while maintaining operational efficiency.

Best Properties for Hotel-Style Housekeeping

• Class A properties with 100+ units and a family-oriented resident base.

• Ideal for buildings seeking to add non-rent revenue and attract renters looking for lifestyle upgrades.

• Especially popular with families, busy professionals, and tech-savvy urban renters.

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Round of Insights

Failure that set Omer up for success: Omer didn't name a specific one but emphasized how failure brings the right people and valuable learning opportunities.

Digital or mobile resource: He recommends property managers study Gen Z lifestyle trends to understand the growing demand for convenience and speed.

Daily habit: Jogging, morning smiles, and cold plunges—Omer starts his day with intention and positivity to stay focused and resilient.

#1 insight for property tech innovation: On-demand solutions don't work for recurring problems. To truly improve resident experience, consistency and personalization are key.

Favorite restaurant in Tel Aviv, Israel: The Marina

Next Steps

• Learn more or explore partnership options at faireez.com

• If you own or manage Class A properties with 100+ units, explore Faireez as a resident-paid amenity

• Consider how lifestyle-driven services can drive NOI and differentiate your property

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