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Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.)

In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search!

If you’ve ever set it and forget it (🙋‍♀️ guilty), this is your sign to give it a second look. It’s not just another box to check—it’s your first impression on Google. And it’s time to make it count.

→ Get the full show notes!

Take a peak at your GBP profile

Connect w/ Lydia:

Website

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Want to take action on these Google Business Profile best practices? Perhaps with someone who can answer your questions?

Lydia is joining us inside SEO & Grow for a guest expert session on this topic!

→ Explore the program here

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

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Find B on: Instagram, Threads, LinkedIn

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(*affiliate links included, which means I might earn money when you click. I only recommend people, products, & programs I use!)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.