We often talk about launches as big, flashy events. But what happens behind the scenes when you’re not just releasing something new—but becoming someone new in the process?

In this episode, Meg takes us inside the creation and launch of Findable Everywhere—not as a polished “launch debrief,” but as a real-time reflection on what it means to declare a new chapter in your work. We dig into the decisions along the way: how a paused summit talk became a test run, how she built a course that worked for beginners and advanced folks (and the complications that come with that), and how teaching this material sharpened her clarity and authority. Plus: the real numbers, the behind-the-scenes updates, and the emotional roller coaster of launching while also changing.

But even more, Jessica and Meg get into the behind-the-scenes decisions, pivots, and identity upgrades that can only come from publicly claiming your voice—even if you’re still figuring out what it sounds like now.

* Why this angle simmered for over a year before it became an offer

* How a “focus group” (aka an old summit talk) helped clarify the direction

* What shifted in Meg’s identity and voice as shifted from AI as separate to AI as integral to client results

* Why Meg built Findable Everywhere for both beginners and seasoned marketers—and what that complicated

* The emotional roller coaster of launching something that feels deeply personal

* The real numbers, real process, and real moments of “do I even want to do this?”

* Why launches aren’t just marketing events—they’re identity markers

* How teaching the material shaped Meg’s own authority

* The difference between planning a pivot and living one in real time

Want to get access to the challenge and a YEAR of implementation support?

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Meg Casebolt

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