When you hear the words “strategy” and “plan,” do you think of them as synonymous? A lot of people do.

Certain topics keep coming up again and again in coaching conversations. Whether or not to utilize a certain marketing tactic, such as starting a podcast, is one of them.

But before you can answer that question, you need to have a marketing strategy and plan in place. And you need to realize how a strategy differs from a plan before you can create either one.

To help, Terri Fisher has returned as a podcast guest in her new guise as a marketing strategy expert. She lays out what having a strategy versus a plan means and how they work together to give you results.

In this episode of Time to Level Up, you’ll learn the definitions and differences between marketing strategies, plans, and channels and how to create them for your business. You’ll also discover what you need to know prior to coming up with your strategy, when’s the right time for you to strategize, and why people find marketing to be such a challenging thing.

1:30 - How Terri transitioned from working in professional services to founding her marketing strategy firm

5:54 - What having a marketing strategy means and two reasons why you need to write yours down

7:52 - What you need to know before you create your marketing strategy

12:03 - The difference between a marketing strategy, a plan, and a channel and how they all work together in harmony

15:01 - How to create or reevaluate your marketing plan and the metrics you need to look for

21:05 - How to know when you need a marketing strategy

24:12 - What makes marketing (and creating a strategy for it) a challenge for many people

29:45 - Three scenarios that signal it’s time to reach out to a marketing strategy expert like Terri

Connect with Terri Fisher

Terri Fisher is the founder and owner of Strategy Light, a marketing strategy firm focused on small B2B businesses seeking to transition from organic to dynamic growth. After 15 years of focusing on marketing strategy, branding, and business development for large finance and accounting consulting firms, she decided to start her own firm. Terri is inspired by the small business owners she has met who are dedicated to their craft. These owners have an abundance of creative ideas for expanding their businesses. Terri enjoys working with clients to bring those brilliant concepts to life.

At Strategy Light, we help small businesses optimize their marketing budget by ensuring they have a strategy that works. We guide clients in understanding which metrics matter most to confidently invest in the right areas.

Terri resides in Indianapolis with her husband and three young boys. She enjoys cooking, running, and travel.

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Mentioned In How a Marketing Strategy and Plan Work Hand-in-Hand with Terri Fisher

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