The Von Restorff Effect tells us that brands who behave  like their peers are condemned to invisibility. This episode explores  how Absolut leveraged this principal to create distinction within  the category and turn the iconic shape of its bottle into  a cultural phenomenon.

The Von Restorff Effect tells us that brands who behave like their peers are condemned to invisibility. This episode explores how Absolut leveraged this principal to create distinction within the category and turn the iconic shape of its bottle into a cultural phenomenon.

The Von Restorff Effect tells us that brands who behave&nbsp; like their peers are condemned to invisibility. This episode explores&nbsp; how Absolut leveraged this principal to create distinction within&nbsp; the category and turn the iconic shape of its bottle into&nbsp; a cultural phenomenon.

How Aboslut’s distinctiveness helped them grow market share in a crowded category

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Aboslut’s distinctiveness helped them grow market share in a crowded category

How Aboslut’s distinctiveness helped them grow market share in a crowded category

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