In this episode of CFO Weekly, Reza Hooda, Founder of the Profitable Accountants Community, joins Megan Weis to explore how modern accounting firm owners are revolutionizing their business models by moving from hourly billing to value-based pricing.
Reza brings extensive experience as a former PwC professional who built and scaled his own seven-figure accounting firm before transitioning to coaching other firm owners.

With a deep background in accounting firm transformation and firsthand experience growing from a struggling startup during the 2008 financial crisis to a highly profitable practice working less than 10 hours per week, Reza shares how accounting professionals can leverage specialization, strategic pricing, and systematic approaches to build scalable, profitable firms. As Founder of the Profitable Accountants Community, he has helped over 350 firm owners transform their businesses through his coaching programs and frameworks.


What You'll Learn:

• Why hourly billing creates cash flow problems and limits profitability potential
• How to transition from time-based to value-based pricing with immediate results
• The importance of specialization and niching down to command premium pricing
• Strategies for creating perceived value that justifies higher fees
• How AI and technology enable more efficient service delivery
• The framework for building marketing systems that generate leads on autopilot

Learn more about Reza:

• Reza Hooda on LinkedIn
• The Profitable Accountants Community Website
• Capture Accounting Website
• Waiji & Co Chartered Accountants Website
• The Four Pillars Book
  
  

Episode resources:

• Personiv's Website
• Personiv on LinkedIn
• Personiv on Facebook
• Personiv on Twitter
  
  

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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:

• Driving Value Beyond Finance with Tom McDermott
• Why CFOs Are the Chief Everything Officers with Claire Bramley
• Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
• NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
• What Lights You Up? with Jordan Grumet
• Become a Lean Six Sigma Master Black Belt with William Washington
  
  

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